Ford Authority

Lordstown Motors Endurance EV Pickup Receives 40,000 Pre-Orders

The all-electric pickup truck market is quickly taking shape, with established makes like the Ford F-150 and GMC Hummer EV set to do battle with upstarts like the Nikola Badger, Rivian R1T, and Lordstown Motors Endurance, along with the polarizing Tesla Cybertruck. The Endurance is going to beat them all to market, however, as it’s scheduled to arrive by the late summer of 2021.

It also looks like interest in the EV pickup has been strong thus far, as Lordstown just announced that it has received 40,000 pre-orders for the Endurance. Many of those orders are from commercial fleet customers, however, which is its main targeted market. Those pre-orders, which can be cancelled or delayed, equal $2 billion in potential revenue for the Ohio-based automaker. A total of 20,000 units of the Lordstown Motors Endurance are slated to be produced during the first year of production.

Additionally, it was recently announced that Lordstown has entered into a definitive agreement with DiamondPeak Holdings Corp. for a business combination that would result in Lordstown becoming a publicly listed company. Upon closing of the transaction, which is expected to take place next month, the combined company will be named Lordstown Motors Corp. and will be listed on the NASDAQ under the new ticker symbol, “RIDE.”

The Endurance will be will be the first production vehicle that utilizes a four-wheel-drive hub-motor system, which produces a combined output of 600 horsepower with a range of 250+ miles and a 7,500 pound towing capacity. It also features an onboard generator, like the 2021 Ford F-150, and is engineered to be lightweight with a low center of gravity and all-wheel drive.

The Endurance carries a base price of just $52,500, not including any applicable tax credits customers might be eligible for. Lordstown recently released its first images of the truck’s interior, too.

Meanwhile, the Ford F-150 EV is scheduled to launch in mid-2022. We recently got our first look at the electric pickup’s front end, as well as a video of a prototype pulling a trailer, climbing steep grades, and doing a little off-roading. We also learned that the F-150 EV will be produced at Ford’s brand new Rouge Electric Vehicle Center, which is currently under construction in Michigan.

We’ll have much more on the EV pickup race very soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. William sweitzer

    Looks like ford is sucking hind tit again never first with anything when they knew the endurance was in the works it should have been full speed ahead with a ev 150

    1. B Con

      The endurance has a top speed of 80 mph, they’ll never be able to sell them to regular consumers. I’ll wait on the unregulated F-150 EV.


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