Ford’s “Built for America” ad campaign began back in May, highlighting the automaker’s values, celebrating diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. Most recently, the message shifted to the future and a look at where the automaker’s most iconic brands are headed. Now, a new Ford ad takes the time to celebrate heroic first responders and the Ford Super Duty trucks they rely on.
Dubbed “Dispatch,” this new new Built for America spot pays tribute to “Americans who drive our trucks and ambulances, who put fear aside and run toward the flames. These are the people we depend on. That’s why at the Ford Motor Company, our Super Dutys have undergone 20 million miles of testing. So that these people can depend on us.”
This new Ford ad is another in a series geared toward focusing on what Ford has done in its home country. There, The Blue Oval remains the top assembler of vehicles in America, as well as the largest employer of U.S. hourly autoworkers.
That process began by highlighting the company’s efforts to restart production in the wake of the COVID-19 pandemic, as well as its work designing and making personal protective equipment during that two-month production shutdown. Now, that focus shifts toward the future. As we reported last week, Ford has broken ground on a brand new, $700 million production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built.
“Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges,” said Kumar Galhotra, Ford president, Americas and International Markets Group. “It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before.”