Things haven’t been quite the same for Ford Mustang fans in 2020, thanks to the ongoing COVID-19 pandemic. Major events like the Woodward Dream Cruise and Mustang Week have been cancelled in recent months, while very few shows, including the Mid America Ford & Shelby Nationals, have manged to press on with modifications. Now, the 14th annual Sturgis Mustang Rally will join that short list this Labor Day weekend.
The event, billed as the largest Mustang rally in the Midwest, comes on the heels of the legendary Sturgis Motorcycle Rally, which raked in a reported 365,000 attendees last month. The Sturgis Mustang Rally isn’t expected to draw that large of a crowd, but organizers still expect hundreds or even thousands of folks to roll in.
This year’s Mustang rally kicked off on Tuesday, as attendees were able to register at the ThunderDome in Sturgis, Deadwood Days at the Days of ’76 grounds, and the Deadwood Welcome Center. The long weekend will present a variety of activities, including drag racing, drifting demonstrations, autocross, barrel racing, a car rodeo, product demonstrations, driving classes, poker runs, and of course, lots of cruises around the scenic Black Hills of South Dakota and eastern Wyoming.
The Mustang rally’s Show ‘n Shine kicks off at 10 a.m. on Saturday along Main Street in Sturgis. At 5 p.m. there’ll be a Mustang parade, and the rally wraps up on Sunday. Additionally, participants can enter for their chance to win a new Mustang or show off their current ride in a burnout contest. Throw in fun activities like drive-in movie nights, and it sounds like a pretty great way to spend the holiday weekend – socially distanced, of course.