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Camouflaged Genesis GV70 Previews Forthcoming Lincoln Nautilus Rival

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The all-new Genesis GV70 was revealed recently in Korea, at least for the most part. Genesis still chose to cover the crossover in camouflage instead of completely pulling the covers off. Regardless, it’s an interesting marketing ploy, as the GV70 will be tested on public roads for one month in this guise. Those that come across it can scan a QR code on the vehicle’s wrap to learn more about it, too.

Genesis, the luxury arm of Hyundai, currently offers three sedans and one crossover – the GV80. The GV70 will slot beneath that model in the brand’s growing lineup, competing directly with the Lincoln Nautilus. Very little information has been released about the Genesis GV70 thus far, but we can derive a few things from this recent teaser.

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Specific design details are somewhat hidden by the eclectic camouflage, but the continued evolution of Genesis’ signature “Athletic Elegance” design language is clearly present. The bespoke G-Matrix camouflage pattern, as Genesis calls it, is inspired by the diffused reflection of light from precision cut diamonds.

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“Drivers can look forward to the creative application of the pattern on the GV70 in different ways, emphasizing the details that are emblematic of the Genesis brand,” the automaker claims.

As such, we can expect the GV70 to look a lot like the existing models in the Genesis lineup. That means a large, open front grille and distinctive headlights and taillights split by a “bar” in the center.

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Just as the GV80 utilizes the G80 sedan’s platform, the GV70 will ride on the G70’s underpinnings. All-wheel-drive should be optional, and the GV70 is likely to be powered by either Genesis’ 2.5L turbocharged four-cylinder or an optional 3.5L twin-turbo V6.

The Genesis GV70 is expected to go on sale in 2021 as a 2022 model, with a base price north of $40,000.

We’ll have more on this and all upcoming Ford and Lincoln competitors soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Nautilus news, and ongoing Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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4 Comments

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  1. The lincoln won’t be much of a rival to the GV70. Lincoln is FWD based while the Genesis has the proper setup of being rear wheel drive based which means it will handle better and be an all around better performer because nearly all vehicles made FWD based (minus Acura) are absolute junk. Always have been, always will be. Now if Lincoln and Ford started making more on the RWD based variant of the CD 6 platform, then they might be competitive or better than alot of other cars. Ford makes great Ecoboost engines but they put them in crap vehicles. the Mustang, Bronco, Explorer, Ranger, F150, Navigator, Aviator and Expedition are the only vehicles Ford makes right (And the Super Duty) other than that, everything ford makes is absolute garbage! Do it right, make it RWD based and everything will be better

  2. FORD is taking on the world while Genesis is taking on Lincoln, Wow. It’s really sad that Lincoln and Cadillac didn’t take Import Auto Makers like Lexus, Infinity and Genesis -More Seriously.

  3. Ford make brilliant handling fwd cars and vans in Europe!.This suv justs look but ugly already with that great big front grill just becuase german makers and most japennes makers you dont have to copy.I like ford front grills as they are not over kill it might be old design but it looks a lot better then these pig ugly grills.Lincolns suv are beautiful.

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