The all-new Genesis GV70 was revealed recently in Korea, at least for the most part. Genesis still chose to cover the crossover in camouflage instead of completely pulling the covers off. Regardless, it’s an interesting marketing ploy, as the GV70 will be tested on public roads for one month in this guise. Those that come across it can scan a QR code on the vehicle’s wrap to learn more about it, too.
Genesis, the luxury arm of Hyundai, currently offers three sedans and one crossover – the GV80. The GV70 will slot beneath that model in the brand’s growing lineup, competing directly with the Lincoln Nautilus. Very little information has been released about the Genesis GV70 thus far, but we can derive a few things from this recent teaser.
Specific design details are somewhat hidden by the eclectic camouflage, but the continued evolution of Genesis’ signature “Athletic Elegance” design language is clearly present. The bespoke G-Matrix camouflage pattern, as Genesis calls it, is inspired by the diffused reflection of light from precision cut diamonds.
“Drivers can look forward to the creative application of the pattern on the GV70 in different ways, emphasizing the details that are emblematic of the Genesis brand,” the automaker claims.
As such, we can expect the GV70 to look a lot like the existing models in the Genesis lineup. That means a large, open front grille and distinctive headlights and taillights split by a “bar” in the center.
Just as the GV80 utilizes the G80 sedan’s platform, the GV70 will ride on the G70’s underpinnings. All-wheel-drive should be optional, and the GV70 is likely to be powered by either Genesis’ 2.5L turbocharged four-cylinder or an optional 3.5L twin-turbo V6.
The Genesis GV70 is expected to go on sale in 2021 as a 2022 model, with a base price north of $40,000.