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Demand For The Electric F-150 Is A Question Mark Right Now

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Electric vehicles in general have built up a rather large and devoted fanbase in the short time they’ve been commercially viable. But those vehicles are all crossovers and cars, for the most part, though a slew of EV pickups are in the pipeline, including the electric F-150 and the newly announced GMC Hummer EV. The problem is, this segment is so new that no one, including Ford, knows how many customers will buy one.

“The marketplace will decide that,” Ford Motor Company Vice President and President of the North American region, Kumar Galhotra, told Ford Authority executive editor, Alex Luft, in a recent interview. “This is such a new segment. We will build as many as the marketplace demands.”

Ford has already teased the look of its first-ever electric F-150, which is due to launch in mid-2022, as well as released a video of a Ford F-150 EV prototype undergoing rigorous testing. Since then, we’ve learned quite a few key details about the F-150 EV, including the fact that it will use a battery chemistry unique to the model.

Assembly of the Ford F-150 electric batteries will take place at the under-construction Ford Rouge Electric Vehicle Center, which will be located right next to the Ford Dearborn Truck Plant, where ICE-powered Ford F-150 models are built. The EV truck’s body and paintwork will still be completed alongside ICE-powered models.

The electric F-150 will bear some unique design details compared to the rest of the F-150 lineup, as Ford Authority recently reported, with several different sheetmetal components including the front end and front trunk. It will also feature unique lighting elements, which makes the two models easy to differentiate visually. However, the F-150 EV will still be immediately recognizable as an F-150.

According to Ford, the F-150 EV will feature dual motors to deliver more horsepower and torque than any F-150 available today, the fastest acceleration, and the ability to tow heavy trailers. Additionally, the EV pickup will deliver commercial and personal customers the lowest expected lifetime total cost of operation among Ford F-Series trucks.

We’ll have much more on the all-electric F-150 very soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Bill

    Demand may also be pushed by politics/political party. We also do not know what the price of the ev version is compared to the ice.

    Reply
  2. AJ Trujillo

    Hummer is way to expensive for the average consumer and so I think the Electric F-150 will be a hit. I already have a charger ready in my garage for one. To bad we have to wait so long. Exciting times tho!

    Reply
  3. Roy Chile’s

    AJ, your right the Hummer is way to high Ford F-150 EV need to come to market at a lower price for customers to afford. At the same time a Lincoln Blackwood EV should b build to cover GMC market price so those customers can have a choice in the Luxury segment

    Reply

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