Seemingly every automotive manufacturer, big, small, and everything in between, is working on developing an electric pickup right now. That includes Ford, of course, which is currently testing its F-150 EV, due in mid-2022 and set to be produced at the new Ford Rouge Electric Vehicle Center. And now, on the heels of the reveal of the GMC Hummer EV, it appears that an electric Ram pickup is on the way, too.
Fiat Chrysler Automobiles CEO Mike Manley confirmed as much on during the company’s third-quarter earnings call today. “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we’ll tell you exactly when that will be,” Manley said. Manley did not provide any additional details about the truck.
It’s a stark change from FCA’s second-quarter earnings call, when Manley was less committal to devoting resources to an electric Ram pickup. “Obviously, pickup trucks is a key franchise for us, and we’re not going to sit on the sideline if there is a danger that our position gets diluted going forward,” he said.
Ram is facing a ton of pressure from rivals as the likes of GM, Ford, Rivian, Tesla, Lordstown Motors, and Nikola prepare to launch their own EV pickups. Currently, each is in a race with the other to become the first to market, though it appears that this distinction will ultimately be awarded to Lordstown when it launches the Endurance in the summer of 2021.
The Rivian R1T will give the Endurance some competition for that distinction, as it’s scheduled to launch in June of 2021, While the F-150 EV is due in mid-2022, the Tesla Cybertruck is expected to launch in late 2021, while the Hummer EV arrives next fall. Nikola, meanwhile, is embroiled in a bit of controversy at the moment, so it’s unclear when its Badger might arrive.