Since it launched in 2018, Ford has sold 55,000 Fiesta Active models, the first Active variant introduced by the automaker. In addition, approximately one in five Focus models sold in the first half of this year was an Active model, and the company has also recently expanded the Active range to include Ford Transit Custom, Transit Connect, Tourneo Custom, and Tourneo Connect variants. Now, Ford is adding an EcoSport Active variant to that growing list as well.
The Ford EcoSport Active will feature unique exterior and interior styling alongside an increased ride height and additional body protection for greater rough road capability, and is geared toward adventure-loving European customers with active lifestyles.
“Customers tell us they love how EcoSport’s bold styling, practical interior, and versatility fits into their busy lives, so we’re excited to enhance the SUV with an Active version that delivers even more of those qualities,” said Roelant de Waard, vice president, Marketing, Sales & Service. Ford of Europe. “The EcoSport Active will be a new addition to the Active series that offers extra capability and rugged style for customers who want to take their outdoor adventures to the next level.”
According to a recent survey conducted by the European Outdoor Group (EOG), 70 percent of respondents across Europe said that they are specifically looking forward to participating in outdoor activities, and 86 percent stated that outdoor activities are essential for people’s wellbeing. More than half said they have missed outdoor pursuits more than anything else while restrictions on movement have been in place this summer.
In addition to unique styling, Ford’s Active models are designed to deliver greater capability and flexibility to support activities off the beaten track with chassis enhancements from bespoke suspension and steering components to traction-enhancing limited-slip differential technologies.
The Ford EcoSport Active will be fully revealed on November 6th. We’ll be on hand for its unveiling, so be sure and subscribe to Ford Authority for the latest Ford EcoSport news and ongoing Ford news coverage.