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Ford Brazil Sales Decrease 31 Percent In September 2020

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Ford Brazil sales decreased 31 percent to 12,458 units in September 2020 compared to September 2019 results.

Individual model sales performance was as follows:

During the first nine months of the 2020 calendar year, Ford Brazil sales decreased 41 percent to 93,616 units.

Sales Results - September 2020 - Brazil - Ford

MODELSEP 2020 / SEP 2019SEPTEMBER 2020SEPTEMBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-36.48% 2,0723,262-33.38%16,150 24,242
FUSION-60.00% 820-96.67%26 781
KA-32.81% 8,29212,341-44.41%62,956 113,252
MUSTANG-51.28% 1939-15.92%264 314
RANGER-20.03% 1,6852,107-15.17%13,410 15,809
TERRITORY* 262**262 *
FORD TOTAL-30.82% 12,45818,007-41.25%93,616 159,337

The Ford Authority Take

Ford Brazil sales declined once again in September, continuing a trend that has occurred in each of first nine months of the 2020 calendar year. However, the September performance represents a notable recovery from prior months like August, when Ford sold 10,230 units in Brazil.

The volume improvement is mainly due to the performance of the Ford Ka, which is FoMoCo’s best-selling model in the Brazilian market. The vehicle showed a significant recovery on a month-over-month basis.

Additionally, the new Ford Territory registered its first 262 registrations in Brazil in September.

About The Numbers

  • All percent change figures compared to Ford Brazil sales in September 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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One Comment

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  1. Ford also has given up selling cars to fleets (mainly rental companies) due to the lack of profits. That sure helped the sales decrease, but with some adjustments, it’s probably being healthy money wise.

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