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Ford EcoSport Sales Place 8th In Segment During Q3 2020

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Ford EcoSport sales increased in the United States while decreasing in Canada, Mexico, Brazil and Argentina during the third quarter of 2020.

Ford EcoSport Sales - Q3 2020 - United States

In the United States, Ford EcoSport deliveries totaled 17,045 units in Q3 2020, an increase of about 5 percent compared to 16,271 units sold in Q3 2019.

In the first nine months of the year, EcoSport sales decreased about 7 percent to 47,200 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT +4.76% 17,045 16,271 -6.82% 47,200 50,657

Ford EcoSport Sales - Q3 2020 - Canada

In Canada, Ford EcoSport deliveries totaled 1,171 units in Q3 2020, a decrease of about 34 percent compared to 1,762 units sold in Q3 2019.

In the first nine months of the year, EcoSport sales decreased about 37 percent to 3,741 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -33.54% 1,171 1,762 -36.67% 3,741 5,907

Ford EcoSport Sales - Q3 2020 - Mexico

In Mexico, Ford EcoSport deliveries totaled 580 units in Q3 2020, a decrease of about 38 percent compared to 930 units sold in Q3 2019.

In the first nine months of the year, EcoSport sales decreased about 37 percent to 2,072 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -37.63% 580 930 -36.75% 2,072 3,276

Ford EcoSport Sales - Q3 2020 - Brazil

In Brazil, Ford EcoSport deliveries totaled 6,256 units in Q3 2020, a decrease of about 29 percent compared to 8,809 units sold in Q3 2019.

In the first nine months of the year, EcoSport sales decreased about 33 percent to 16,150 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -28.98% 6,256 8,809 -33.38% 16,150 24,242

Ford EcoSport Sales - Q3 2020 - Argentina

In Argentina, Ford EcoSport deliveries totaled 1,819 units in Q3 2020, a decrease of about 24 percent compared to 2,398 units sold in Q3 2019.

In the first nine months of the year, EcoSport sales decreased about 34 percent to 5,432 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -24.15% 1,819 2,398 -33.76% 5,432 8,200

Competitive Sales Comparison

Ford EcoSport sales performance during the third quarter of 2020 place the small crossover in eighth place in its competitive set from a sales volume standpoint. The model was outsold by the Jeep Compass, Chevrolet Trax (see Chevrolet Trax sales), Honda HR-V, Hyundai Kona, Kia Soul, the new Nissan Kicks, and the Jeep Renegade.

However, the Ford EcoSport outsold the all-new Buick Encore GX, Kia Seltos, Buick Encore (see Buick Encore sales), the all-new Mazda CX-30, the new Chevrolet Trailblazer, Mitsubishi Outlander Sport, Kia Niro, the all-new Hyundai Venue, Toyota C-HR, Mazda CX-3 and the Fiat 500X.

Sales Numbers - Mainstream Subcompact Crossovers - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
JEEP COMPASS -15.84% 29,588 35,158 11% 14% -29.69% 77,809 110,671
CHEVROLET TRAX -21.18% 29,485 37,407 11% 15% -4.28% 80,193 83,777
HONDA HR-V -0.92% 24,904 25,135 9% 10% -12.11% 61,799 70,314
HYUNDAI KONA +22.15% 22,046 18,049 8% 7% -4.22% 52,813 55,138
KIA SOUL -3.42% 21,290 22,044 8% 9% -28.72% 55,331 77,627
NISSAN KICKS +9.36% 19,478 17,811 7% 7% -9.42% 42,640 47,074
JEEP RENEGADE -10.70% 18,961 21,234 7% 9% -19.99% 45,820 57,270
FORD ECOSPORT +4.76% 17,045 16,271 6% 7% -6.82% 47,200 50,657
BUICK ENCORE GX * 16,019 * 6% 0% * 27,876 0
KIA SELTOS * 15,431 * 6% 0% * 29,509 0
BUICK ENCORE -55.44% 11,143 25,008 4% 10% -52.08% 35,414 73,905
MAZDA CX-30 * 10,837 * 4% 0% * 27,793 0
CHEVROLET TRAILBLAZER * 10,322 * 4% 0% * 17,024 0
MITSUBISHI OUTLANDER SPORT +4.57% 7,719 7,382 3% 3% -6.29% 24,504 26,150
KIA NIRO -17.28% 4,980 6,020 2% 2% -26.33% 13,232 17,962
HYUNDAI VENUE * 4,793 * 2% 0% * 11,964 0
TOYOTA C-HR -1.41% 11,797 11,966 4% 5% -11.05% 33,604 37,777
MAZDA CX-3 -54.86% 2,255 4,996 1% 2% -40.48% 7,012 11,780
FIAT 500X -23.65% 452 592 0% 0% -45.57% 1,130 2,076
TOTAL +11.83% 278,545 249,073 -4.09% 692,667 722,178

From a segment share standpoint, the EcoSport accounted for six percent of the segment, nearly half as much as the 11 percent held by both the Jeep Compass and Chevrolet Trax. The Honda HR-V held a nine percent segment share and the Hyundai Kona and Kia Soul each held eight percent, while the Nissan Kicks and Jeep Renegade each held seven percent. Along with the EcoSport, the Buick Encore GX and Kia Seltos also held a six percent share.

The mainstream subcompact crossover segment expanded over 12 percent to 270,425 units during Q3 2020, meaning that EcoSport sales grew slower than the segment average.

The Ford Authority Take

Ford EcoSport sales increased at a slower pace than the segment average during the third quarter of 2020. Even so, the model was one of only five vehicles to report a rise in sales during the quarter.

The EcoSport is a newcomer to the U.S. market, entering a very competitive segment against established rivals in the Chevrolet Trax and Buick Encore, along with newer entries such as the Jeep Compass and Renegade, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as three entries from Kia and two more from Hyundai.

In addition, GM is launching all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. Hyundai and Kia are in the process of doing something similar, launching the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. To that end the EcoSport has its work cut out for it, as it’s competing against much newer and (arguably) more attractive models in the space.

On top of that, the EcoSport will also have some internal competition from the upcoming Bronco Sport, which is scheduled to launch before the end of the 2021 model year. The Bronco Sport is similar in size to the EcoSport, while carrying a starting price roughly $6,000 higher.

Going forward, we expect Ford EcoSport sales to continue at roughly the same levels as they are today. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, increased competition will limit the EcoSport’s sales success.

It’s also worth noting that Ford has commenced development work of the all-new, next-generation EcoSport. The model is expected to arrive for the 2023 model year. Based solely on product competitiveness factors, a fresh, all-new model should perform significantly better than the current one in the marketplace.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q3 2019 sales, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q3 2020 sales reports:
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Comments

  1. RenJ24

    Looked at one. Besides being ugly it felt cheap for its price.

    Reply
    1. Brett

      Mine is great and was a very good price for what I got!

      Reply
  2. Don

    Just bring the escort back. Something cheap and fun that appeals to every demographic.

    Reply

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