When 2021 Ford Bronco deliveries begin next June, it’s a safe bet that many owners will be taking their rugged rides off-road. After all, that’s precisely what the sixth-gen Ford Bronco was designed to do. Ford wants to ensure that Bronco owners explore the great outdoors responsibly, which is exactly why it has created the Bronco Wild Fund.
A special endowment will be funded by a portion of the proceeds from Bronco two-door, four-door and Ford Bronco Sport sales, as well as Ford licensed merchandise. The fund’s goal is to raise up to $5 million annually and today pledged to plant 1 million new trees by the end of 2021.
“The Bronco Wild Fund will help Bronco owners and off-road enthusiasts connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation’s treasures,” said Mark Grueber, Bronco brand marketing manager.
Bronco Wild Fund will work through a series of strategic alliances with nonprofits selected for their preservation efforts of America’s outdoors and their encouragement of responsible stewardship through improved access and education.
The first two nonprofits to reach those objectives are the National Forest Foundation, which will receive support to help with its reforestation of America’s national forests, and Outward Bound USA, which will receive funds to provide access for young people to learn and grow through outdoor experiences in some of America’s great wilderness spaces.
Future preservation initiatives will include financial support for reforestation and trail maintenance programs, forest health, fire mitigation, and restoration work. The fund will provide additional support through equipment donations to various forestry agencies across the U.S., while outdoor access programs will focus on education and scholarships, outdoor learning, and environmental stewardship.
Bronco enthusiasts can participate in forest stewardship efforts directly through programs to help plant a tree for every $1 donated. Ford dealers can support the foundation through volunteer and engagement efforts organized by Bronco Wild Fund. Additional sustainability programs will be announced later this month.
Bronco Wild Fund will donate $50,000 to Outward Bound USA in 2020 to create unique Bronco-inspired backcountry expeditions to provide access to outdoor learning experiences that teach responsible enjoyment and care for the environment and public lands. The fund has allocated $250,000 for Outward Bound USA scholarships for 2021.