Back in August, we reported that the all-new 2021 Ford Bronco, which was specifically developed for the North American market, would not be sold in Europe. And way back in 2018, we also reported that the automaker would not be building a right hand drive Bronco, either. But it seems that all hope may not be lost for those that live in countries where folks drive on the left hand side of the road, after all.
“We’ve optimized for left-hand-drive,” Bronco and Bronco Sport chief designer, Paul Wraith, told Ford Authority executive editor, Alex Luft, in a recent interview. “But we did look at right hand drive, and Bronco is intensely famous here in the U.S. but it’s pretty famous, or at least it was famous, elsewhere in the world. We’re always open to do all sorts of things in the future, but right now, we’re left hand drive focused.”
That may not instill much confidence that such a thing could ever happen, but Wraith also pointed out that producing a right hand drive Ford Bronco wouldn’t necessarily be difficult. “Underneath the Bronco is its closest cousin – if you will – the Ranger…so the platform is capable of right hand drive,” he said. The Ford Ranger, of course, is sold in right hand drive configuration across the globe in places like Europe, South Africa, and Australia.
Unlike General Motors, Ford has a very strong presence in Europe and is constantly one of the best-selling automotive brands in most European countries. Introducing the Bronco family in Europe would make sense in a similar capacity that Ford offers the Mustang in Europe. Doing so has made the Mustang the best-selling sports car in the world, while the likes of the Chevrolet Camaro wither on the vine from a sales perspective.