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Ford Is Open To Producing A Right Hand Drive Bronco

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Back in August, we reported that the all-new 2021 Ford Bronco, which was specifically developed for the North American market, would not be sold in Europe. And way back in 2018, we also reported that the automaker would not be building a right hand drive Bronco, either. But it seems that all hope may not be lost for those that live in countries where folks drive on the left hand side of the road, after all.

“We’ve optimized for left-hand-drive,” Bronco and Bronco Sport chief designer, Paul Wraith, told Ford Authority executive editor, Alex Luft, in a recent interview. “But we did look at right hand drive, and Bronco is intensely famous here in the U.S. but it’s pretty famous, or at least it was famous, elsewhere in the world. We’re always open to do all sorts of things in the future, but right now, we’re left hand drive focused.”

That may not instill much confidence that such a thing could ever happen, but Wraith also pointed out that producing a right hand drive Ford Bronco wouldn’t necessarily be difficult. “Underneath the Bronco is its closest cousin – if you will – the Ranger…so the platform is capable of right hand drive,” he said. The Ford Ranger, of course, is sold in right hand drive configuration across the globe in places like Europe, South Africa, and Australia.

Unlike General Motors, Ford has a very strong presence in Europe and is constantly one of the best-selling automotive brands in most European countries. Introducing the Bronco family in Europe would make sense in a similar capacity that Ford offers the Mustang in Europe. Doing so has made the Mustang the best-selling sports car in the world, while the likes of the Chevrolet Camaro wither on the vine from a sales perspective.

We’ll have much more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. David Pickford

    I can only hope Ford Australia pick up the phone and ask for the RHD model; I don’t know anything about the European 4WD scene but RHD Broncos would be a sales winner in Australia and Africa. Both these countries have a huge history in Jeep/Landrover vehicles dating back to the 1950s and in Australia at the moment the Renegade has the market to itself and despite their woeful reliability record they are a constant seller. I don’t see to many swapping out of a Ranger for these, maybe a few Raptor buyers but they do fill two distinct markets with the Ranger being a family/work vehicle whilst the Bronco is more a weekend warrior style vehicle for those that are serious off-roaders.

    Reply
  2. Jukka Häyrinen

    All the continental European countries drive right hand side of the road, like in the US of A.

    Reply
  3. adam gould

    Yes this should be a must for Ford Australia to get down here, only hope if they do manage get it it will have the right engine/trans combo not some underpowered setup.

    Reply
  4. Dave Cusack

    I would 100% but one of these if brought to Australia and I am certain there would be many people lined up behind me.
    Just try and buy on old Bronco here! Very sort after still to this day!
    PLEASE FORD DO IT!!

    Reply
  5. Ravin D

    Have they not learnt anything from the Mustang’s popularity down under?! Come on Ford!

    Reply
  6. David Pickfotd

    Unfortunately I think it’s more a mindset that they will sell us what they want us to buy not what we want. There is clearly a market for the Bronco as evidenced by the sales of Jeep vehicles and the new Suzuki Jimmy. You’d think Ford would have been watching their loss of market share across the range and realised those kicking it down the ladder are brands such as Mazda, Toyota, etc who offer multiple styles of vehicles across their range even if only a handful are sold each month. Ford’s problem imo is that the average punter knows they sell Rangers and Mustangs and if that’s not what they are after they walk in elsewhere.

    Reply

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