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U.S. Ford Motor Company Sales Decrease 5 Percent In Third Quarter 2020

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Ford Motor Company sales decreased by 5 percent to 551,796 units during the third quarter of 2020 in the United States. Sales decreased at the Ford brand, while increasing at Lincoln.

“Despite the challenging pandemic environment, our retail unit sales were down only 2 percent and we had our best third quarter of pickup truck sales since 2005,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “F-Series finished the quarter on a high note with September sales up 17.2 percent with over 76,000 F-Series pickups sold. This is a testament to our winning product portfolio and the performance of our great dealers,” he added.

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FoMoCo Sales Notes – U.S. Q3 2020

  • Total Ford Motor Company sales during Q3 2020 decreased 5 percent to 551,796 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it previously reported sales results (on a monthly basis).
    • The 5 percent decline outperformed the industry, which declined 10 percent.
  • Ford retail share of the industry grew by an estimated 0.2 percentage points, while Ford’s Q3 total share expanded by 0.8 percentage points. Excluding discontinued cars, Ford retail sales were up 1.3 percent.
  • Ford’s overall Q3 pickup sales, consisting of F-Series and Ranger, increased 4 percent to 249,997 units, representing Ford’s best Q3 pickup sales since 2005
  • Ford’s commercial van sales hit their stride to a quick recovery in Q3, with sales up 93.7 percent over Q2 to 59,092 units.
  • Ford did not provide inventory or SAAR information for the third quarter

Brand & Model Sales

Ford sales decreased 5.1 percent to 524,242 units:

  • Ford E-Series sales decreased 5.96 percent to 9,286 units
  • Ford EcoSport sales increased 4.76 percent to 17,045 units
  • Ford Edge sales decreased 28.5 percent to 26,211 units
  • Ford Escape sales decreased 22.64 percent to 46,956 units
  • Ford Expedition sales increased 4.39 percent to 19,402 units
  • Ford Explorer sales increased 87.22 percent to 59,060 units
    • These figures include Ford Police Interceptor Utility
    • Explorer continues as America’s best-selling mid-size SUV through September, on total sales of 160,209 units
    • Retail share of segment was 15 percent, up over 5 percentage points year-over-year
    • High-end Explorer ST represented 18 percent of Explorer sales, up over 8.6 percent over a year ago
  • Ford F-Series sales increased 3.49 percent to 221,647 units
    • F-Series Q3 retail sales increased 10.1 percent year-over-year and are back above pre-coronavirus sales levels
    • Retail share of the full-size pickup segment increased an estimated 0.8 percentage points
    • America’s best-selling pickup sold above the 70,000 units mark for three straight months during the quarter
    • F-Series saw its largest Q3 sales gains in the country’s hottest housing markets
      • The largest rate of growth came from the southeast, which was up 18.1 percent over year ago.
      • The west and the northeast were also up, at 17.3 and 17.8 percent, respectively.
    • F-Series Raptor popped 11.7 percent for the quarter
  • Ford Fiesta sales decreased 99.08 percent to 135 units
    • The model has been discontinued
  • Ford Flex sales decreased 90.35 percent to 538 units
    • The model has been discontinued
  • Ford Fusion sales decreased 22.14 percent to 29,243 units
    • The model has been discontinued
  • Ford GT sales decreased 3.81 percent to 50 units
  • Ford Heavy Trucks sales decreased 37.29 percent to 2,662 units
  • Ford Mustang sales decreased 17.67 percent to 13,851 units
    • Mustang’s retail share of the sports car segment is estimated at 33 percent
    • For the year, Mustang retail share of the sports car segment is up more than 2 points
    • Shelby GT350 and GT500 saw a strong 56.6 percent Q3 gain
  • Ford Ranger sales increased 8.16 percent to 28,350 units
    • Ranger retail sales gained 5.9 percent, expanding segment retail share 2 percentage points
  • Ford Transit sales decreased 11.36 percent to 38,890 units
  • Ford Transit Connect sales decreased 5.38 percent to 10,916 units

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Lincoln sales decreased 1.4 percent to 27,554 units:

  • Lincoln Aviator sales increased 222.17 percent to 6,118 units
    • Aviator continues to expand its retail share on a rich mix of high-series Grand Touring and Black Label models; combined, Aviator Grand Touring and Black Label comprised 15 percent of retail sales for the quarter
    • Aviator expanded its retail share of the segment by an estimated 8 percentage points in Q3
    • Aviator’s largest age demographic is between 35 to 44 years old, representing 22 percent of sales
  • Lincoln Continental sales decreased 31.59 percent to 1,297 units
  • Lincoln Corsair sales increased 7.99 percent to 7,044 units
  • Lincoln MKZ sales decreased 21.73 percent to 3,666 units
    • The model has been discontinued
  • Lincoln Nautilus sales decreased 27.52 percent to 5,771 units
    • These figures include those of the outgoing Lincoln MKX
  • Lincoln Navigator sales decreased 16.34 percent to 3,635 units
  • Lincoln retail sales increased 3.5 percent, fueled by a 10.2 percent gain in retail SUV sales

During the first nine months of the 2020 calendar year, Ford Motor Company sales decreased 17.5 percent to 1,501,995 units.

Sales Results - Q3 2020 - USA - Ford

MODELQ3 2020 / Q3 2019Q3 2020Q3 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
E-SERIES-5.96% 9,2869,875-21.85%25,186 32,226
ECOSPORT+4.76% 17,04516,271-6.82%47,200 50,657
EDGE-28.50% 26,21136,660-23.82%76,862 100,894
ESCAPE-22.64% 46,95660,701-32.02%131,753 193,801
EXPEDITION+4.39% 19,40218,586-16.75%51,747 62,155
EXPLORER+87.22% 59,06031,546+33.26%160,209 120,226
F-SERIES+3.49% 221,647214,176-11.10%589,034 662,574
FIESTA-99.08% 13514,717-93.77%3,292 52,833
FLEX-90.35% 5385,574-74.43%4,689 18,337
FUSION-22.14% 29,24337,557-32.29%90,664 133,908
GT-3.81% 5052-21.39%147 187
HEAVY TRUCKS-37.29% 2,6624,245-55.67%5,930 13,376
MUSTANG-17.67% 13,85116,823-13.96%47,637 55,365
RANGER+8.16% 28,35026,211+31.54%74,338 56,512
TRANSIT-11.36% 38,89043,876-19.93%93,670 116,983
TRANSIT CONNECT-5.38% 10,91611,537-19.59%25,241 31,390
FORD TOTAL-5.08% 524,242552,317-18.05%1,427,599 1,741,987

Sales Results - Q3 2020 - USA - Lincoln

MODELQ3 2020 / Q3 2019Q3 2020Q3 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR+222.17% 6,1181,899+732.02%15,800 1,899
CONTINENTAL-31.59% 1,2971,896-18.33%3,872 4,741
CORSAIR+7.99% 7,0446,523-0.49%18,177 18,266
MKC* 0**0 0
MKT-96.32% 23625-95.12%152 3,113
MKZ-21.73% 3,6664,684-25.74%10,133 13,645
NAUTILUS-27.52% 5,7717,962-33.07%16,052 23,984
NAVIGATOR-16.34% 3,6354,345-22.66%10,210 13,201
LINCOLN TOTAL-1.36% 27,55427,934-5.65%74,396 78,849

Sales Results - Q3 2020 - USA - FMC Totals

BRANDQ3 2020 / Q3 2019Q3 2020Q3 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-5.08% 524,242552,317-18.05%1,427,599 1,741,987
LINCOLN TOTAL-1.36% 27,55427,934-5.65%74,396 78,849
FMC USA TOTAL-4.90% 551,796580,251-17.51%1,501,995 1,820,836

About The Numbers

Further Reading & Sales Reporting

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Written by Deivis Centeno

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