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Ford Mustang Sales Outpaced By Dodge Challenger In Q3 2020

By Alex Luft

October 5, 2020 8:37 am

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Ford Mustang sales decreased in the United States and most other markets during the third quarter of 2020.

Ford Mustang Sales - Q3 2020 - United States

In the United States, Ford Mustang deliveries totaled 13,851 units in Q3 2020, a decrease of about 18 percent compared to 16,823 units sold in Q3 2019.

In the first nine months of the year, Mustang sales decreased about 14 percent to 47,637 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -17.67% 13,851 16,823 -13.96% 47,637 55,365

Ford Mustang Sales - Q3 2020 - Canada

In Canada, Ford Mustang deliveries totaled 1,747 units in Q3 2020, an increase of about 14 percent compared to 1,538 units sold in Q3 2019.

In the first nine months of the year, Mustang sales decreased about 38 percent to 3,956 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG +13.59% 1,747 1,538 -37.57% 3,956 6,337

Ford Mustang Sales - Q3 2020 - South Korea

In South Korea, Ford Mustang deliveries totaled 240 units in Q3 2020, a decrease of about 0 percent compared to 239 units sold in Q3 2019.

In the first nine months of the year, Mustang sales decreased about 20 percent to 607 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG +0.42% 240 239 -20.34% 607 762

Ford Mustang Sales - Q3 2020 - Mexico

In Mexico, Ford Mustang deliveries totaled 130 units in Q3 2020, a decrease of about 62 percent compared to 338 units sold in Q3 2019.

In the first nine months of the year, Mustang sales decreased about 48 percent to 522 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -61.54% 130 338 -48.27% 522 1,009

Ford Mustang Sales - Q3 2020 - Brazil

In Brazil, Ford Mustang deliveries totaled 83 units in Q3 2020, a decrease of about 18 percent compared to 101 units sold in Q3 2019.

In the first nine months of the year, Mustang sales decreased about 16 percent to 264 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -17.82% 83 101 -15.92% 264 314

Ford Mustang Sales - Q3 2020 - Argentina

In Argentina, Ford Mustang deliveries totaled 2 units in Q3 2020, a decrease of about 75 percent compared to 8 units sold in Q3 2019.

In the first nine months of the year, Mustang sales were flat at 8 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -75.00% 2 8 0.00% 8 8

Competitive Sales Comparison

The 18 percent decrease in U.S. Ford Mustang sales during the third quarter of 2020 places Ford’s pony car in second place in its segment by sales volume, directly behind the Dodge Challenger but ahead of the Chevy Camaro. Challenger sales fell 9.42 percent, a slower sales decline than the Mustang’s 18 percent drop. Meanwhile, Camaro sales slid 32 percent.

Sales Numbers - Two-Door Muscle Cars - Q3 2020 - USA

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHALLENGER -9.42% 16,332 18,031 42% 38% -17.88% 38,350 46,699
FORD MUSTANG -17.67% 13,851 16,823 36% 36% -13.96% 47,637 55,365
CHEVROLET CAMARO -31.85% 8,366 12,275 22% 26% -39.59% 22,226 36,791
TOTAL -18.21% 38,549 47,129 -22.07% 108,213 138,855

Being the segment best-seller, the Challenger also had the highest segment share of 42 percent. The Mustang took 36 percent, while the Camaro held on to 22 percent.

The two-door muscle car segment contracted an average of 18 percent to 38,549 units, meaning that Mustang sales were roughly in line with the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q3 2020 - USA

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHALLENGER -9.42% 16,332 18,031 38% 35% -17.88% 38,350 46,699
FORD MUSTANG -17.67% 13,851 16,823 32% 32% -13.96% 47,637 55,365
CHEVROLET CAMARO -31.85% 8,366 12,275 19% 24% -39.59% 22,226 36,791
MAZDA MX-5 MIATA -4.31% 2,332 2,437 5% 5% +4.74% 6,652 6,351
NISSAN 370Z -15.31% 509 601 1% 1% -1.83% 1,819 1,853
TOYOTA 86 -24.81% 644 856 1% 2% -21.81% 1,968 2,517
SUBARU BRZ +79.82% 784 436 2% 1% -11.64% 1,746 1,976
FIAT 124 SPIDER -39.36% 416 686 1% 1% -37.44% 1,385 2,214
TOTAL -17.09% 43,234 52,145 -20.80% 121,783 153,766

The Ford Authority Take

After dominating the segment during the COVID-19-ridden Q2 2020, Mustang sales fell to second place during the third quarter. However, as Ford Authority predicted during our take last quarter, Mustang sales slipped during Q3.

Sales should start to pick back up later this year, when Ford’s pony gains a new variant in the form of the 2021 Mustang Mach 1, which will indirectly replace the Bullitt and Shelby GT350.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q3 2019, except if noted
  • There were 77 selling days for Q3 2020 and 76 selling days for Q3 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

More Information & Sales Reporting

By Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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Comments

  1. Stalkbroker94

    The Challenger is a pretty unappealing boat of a vehicle, but if they offer cheap horsepower, it makes sense to buy, considering the typical driving habits of a Challenger owner. Or any Dodge owner, for that matter.

    Reply
  2. Mark L Bedel

    Unfortunately, the muscle-car or pony-car segment surprisingly still hasn’t been able to shake the “cloud-of-smoke” image in favor of the “sports car” association. Granted, this has been a staple almost since the inception of this category, but one would have thought that with all the press about how well the Mustang and Camaro handle along with their vaunted track results, this would have begun to fade. I guess most don’t read anymore…?

    Reply
  3. MikeyTX

    Until the dealer network gets over itself, sales will continue to slide. This bs of adding a $30k ADM to the GT500 is self defeating. They must like looking at them on their showroom floor. I’ll buy a C8 Z06 at MSRP before I’ll ever pay ADM. The G500 simply isn’t worth it IMHO.

    Reply
  4. Herb Jellfish

    Use some common sense before you write another article on sales.
    Ford and Chevy is most popular. When inventory sold down and new
    replacement wasn’t being made, the only thing left to buy is a Dodge
    or Nissan or Toyota. Oh, unless you want one of the 2.3 billion F150’s
    left on the lots … getting news from CNN? lmao.

    Reply
  5. MikeyTX

    Stalkbroker94 nailed it. This is simply Americas trailer trash spending their hoped for stimulus checks before actually having it in hand. Which, now isn’t gonna happen. Guess they’ll have to make a decision soon. Keep the car and sell their single wide or, let it go back and buy a Dodge Colt. roflmao

    Reply

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