In light of the COVID-19 pandemic, more and more people are looking to get outside and experience nature rather than hop on planes or gather in groups. Ford is well aware of this, and has added a number of adventure-focused vehicles to its lineup in recent months. Now, the automaker’s European arm is teaming up with travel app komoot to create a number of staycation experiences for owners, too.
Internet searches for “staycation” rose by 722 percent during summer of 2020 in the U.K., compared with the same period in 2019, while those residing in other countries including Germany and Italy are also choosing to explore destinations closer to home.
To help folks plan their staycations more easily, Ford and outdoor experience experts komoot have created the ultimate collection of close-to-home weekend adventures. The komoot app and website enables anybody to plan, navigate, and enjoy an adventure in the great outdoors, tailored for different locations, activities, and abilities.
From cycling and hiking to running or mountaineering, the newly curated routes created by Ford and komoot will help drivers across Europe discover and enjoy great outdoor experiences right on their doorstep.
In total, Ford and komoot have created over 100 new adventures in France, Germany, Italy, Norway, Spain, Switzerland, and the U.K. – many of which are located within two hours of major cities and include overnight stays.
Komoot’s apps for Android and iOS smartphones and its website provide everything those with an adventurous spirit need to explore more of the great outdoors, combining ready-built routes with recommendations from local experts and uniquely intelligent route planning features.
“As a keen cyclist, this really struck a chord with me and makes me want to jump on the saddle as soon as possible,” said Stuart Rowley, vice president and president, Ford of Europe. “The Ford Weekend Adventure series with our partners komoot is a great example of the flexibility of our vehicle range to facilitate all journeys and adventures; from a group of friends cycling together with the Ford Nugget to a family’s weekend trip out to the lakes in the Ford Explorer.”
Ford and komoot’s adventurous staycation plans can be accessed via komoot’s app or by heading over here.