Lincoln Korea Sales Spike 59 Percent In September 2020

October 29, 2020 12:51 pm

Lincoln Korea sales increase 59 percent to 403 units in September 2020 compared to  September 2019.

Lincoln sales on an individual model basis were as follows:

Lincoln Aviator sales totaled 220 units
Lincoln Continental sales decreased 22.22 percent to 42 units
Lincoln Corsair sales totaled 51 units
Lincoln MKZ sales increased 10.26 percent to 86 units
- The model has been discontinued
Lincoln Nautilus sales decreased 96.33 percent to 4 units
Lincoln does not market the Navigator in South Korea

During the first nine months of the 2020 calendar year, Lincoln Korea sales increased 17 percent to 2,086 units.

Sales Results - September 2020 - South Korea - Lincoln

MODEL	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
AVIATOR	*	220	*	*	583	*
CONTINENTAL	-22.22%	42	54	-16.14%	343	409
CORSAIR	*	51	*	*	210	*
MKZ	+10.26%	86	78	-26.58%	489	666
NAUTILUS	-96.33%	4	109	+2.22%	461	451
LINCOLN TOTAL	+59.29%	403	253	+17.45%	2,086	1,776

The Ford Authority Take

After experiencing two consecutive months of contraction in July and August, Lincoln Korea sales increased sharply in September. Enabling the growth were Lincoln’s expanded crossover offerings.

As the numbers tell us, the strong Lincoln Korea sales performance in September was supported by a dramatic increase in sales volume of the all-new Aviator. The new three-row luxury crossover went from selling an average of 18 units per month in the recent past to 220 deliveries, an impressive jump that we believe was the result of greater availability of the vehicle in the South Korean market.

With this unusual behavior, Lincoln Aviator became Lincoln’s best-selling model in South Korea last month as well as in the first nine months of 2020. In doing so, the utility simultaneously displaced the Nautilus and MKZ, which have been competing for the marque’s best-selling spot in the Asian country.