Ford Authority

Lincoln Korea Sales Spike 59 Percent In September 2020

Lincoln Korea sales increase 59 percent to 403 units in September 2020 compared to  September 2019.

Lincoln sales on an individual model basis were as follows:

During the first nine months of the 2020 calendar year, Lincoln Korea sales increased 17 percent to 2,086 units.

Sales Results - September 2020 - South Korea - Lincoln

MODELSEP 2020 / SEP 2019SEPTEMBER 2020SEPTEMBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 220**583 *
CONTINENTAL-22.22% 4254-16.14%343 409
CORSAIR* 51**210 *
MKZ+10.26% 8678-26.58%489 666
NAUTILUS-96.33% 4109+2.22%461 451
LINCOLN TOTAL+59.29% 403253+17.45%2,086 1,776

The Ford Authority Take

After experiencing two consecutive months of contraction in July and August, Lincoln Korea sales increased sharply in September. Enabling the growth were Lincoln’s expanded crossover offerings.

As the numbers tell us, the strong Lincoln Korea sales performance in September was supported by a dramatic increase in sales volume of the all-new Aviator. The new three-row luxury crossover went from selling an average of 18 units per month in the recent past to 220 deliveries, an impressive jump that we believe was the result of greater availability of the vehicle in the South Korean market.

With this unusual behavior, Lincoln Aviator became Lincoln’s best-selling model in South Korea last month as well as in the first nine months of 2020. In doing so, the utility simultaneously displaced the Nautilus and MKZ, which have been competing for the marque’s best-selling spot in the Asian country.

About The Numbers

  • All percent change figures compared to Lincoln Korea sales in September 2019, unless noted otherwise

Further Reading & Sales Reporting

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