• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Lincoln Trademark Application Suggests Luxury Brand May Expand To India

Sponsored Links

Ford Motor Company’s luxury Lincoln brand is currently sold in North America, China, the Middle East, and South Korea. But FoMoCo’s recent filing with the Intellectual Property India office suggests that the luxury division could be heading to world’s second-most populated country. Though there’s a big difference between submitting a trademark application and actually establishing a presence in a new market, the filing does indicate that Ford is considering the move.

India is a market where Ford hasn’t had much in the way of performance. In late 2019, the company reorganized Ford India into a joint venture with Mahindra & Mahindra, a major Indian automaker. As part of that agreement, Ford transferred all personnel as well as its assembly plants in Chennai and Sanand into the new organization, while holding on to the Sanand engine plant, the Global Business Services unit, Ford Credit, and Ford Smart Mobility division.

If FoMoCo does expand Lincoln to India, one of the bigger questions associated with the move will where the India-market Lincoln models will be produced. As of this writing, Lincoln’s primary manufacturing base is the United States – where it makes all current models except for the Nautilus, which is made in Canada. Recently, the brand expanded its production base to China, producing the Lincoln Corsair and Lincoln Aviator locally for the Chinese market.

{{ title }}

This poll will begin soon.

This poll has concluded.

Besides India, Lincoln could potentially expand into other regions. Back in August, Ford Authority reported that Ford filed to trademark Lincoln with the European Union Intellectual Property Office (EUIPO). Currently, Ford doesn’t market Lincoln in Europe, but it does offer Vignale as a range-topping trim level on some Ford models. Though an expansion to Europe seems unlikely as of this writing, it’s certainly possible at some point in the future.

We’ll have much more on Lincoln’s future plans soon, so be sure and subscribe to Ford Authority for all the latest Lincoln news and around-the-clock Ford news coverage.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Edward Snitkoff

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

Sponsored Links

One Comment

Leave a Reply
  1. So does this mean Ford will build Lincoln’s in right hand guide? I hope so, I loved my Lincoln LSV8 and would love the chance to buy a brand new Lincoln from a Ford dealer.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Stock Value Up 6 Percent During October 12 – October 16, 2020

Ford F-Series Displaces Camry As Most Popular Vehicle Among Black Consumers