Ford Authority

Ford Brazil Sales Decrease 31 Percent In October 2020

Ford Brazil sales decreased 31 percent to 14,311 units in October 2020 compared to October 2019 results.

Individual model sales performance was as follows:

During the first ten months of the 2020 calendar year, Ford Brazil sales decreased 40 percent to 107,922 units.

Sales Results - October 2020 - Brazil - Ford

MODELOCT 2020 / OCT 2019OCTOBER 2020OCTOBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-36.29% 2,2163,478-33.75%18,364 27,720
FUSION-100.00% 027-96.78%26 808
KA-32.08% 10,03414,774-42.99%72,989 128,025
MUSTANG-38.46% 1626-17.40%280 339
RANGER-27.01% 1,7002,329-16.70%15,109 18,137
TERRITORY* 332**996 *
FORD TOTAL-31.29% 14,31120,829-40.10%107,922 180,164

The Ford AuthorityTake

Ford Brazil sales maintained their negative trend in October, posting another not-insignificant decline in sales volume and further compounding the poor performance recorded during each of the first ten months of the 2020 calendar year. Despite this, the volume of 14,311 units represents a clear recovery compared to previous months.

Five of the six models offered by Ford in Brazil suffered noteworthy drops in October, including the Ranger, which had been the only Ford vehicle to register an increase during the second quarter of the year. As a consequence, those vehicles continue their trend of declines during the first ten months of the year.

Meanwhile, the new Ford Territory sold 332 units during its second month on sale in the Brazilian market.

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