A revised 2021 Ford Edge is on the way, introducing a host of new technology and a few exterior and interior styling updates. But while sales of the current Edge are down year-over-year, like most automotive models, it does appear that buyers are spending more on each sale, as Ford Edge average transaction prices are on the rise.
Edge continues to have very strong ATPs, growing $1,310 versus the prior year in September, FoMoCo spokesperson, Kelly Wysocki, told Ford Authority. That’s a significant increase in Ford Edge average transaction prices in just a year’s time and an indication that buyers are opting for higher trim levels and option packages at the time of purchase.
Ford Edge Sales - Jan-Sep 2020
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However, Ford Edge sales decreased in the United States, Canada and Mexico during the third quarter of 2020. In the United States, Ford Edge deliveries totaled 26,211 units in Q3 2020, a decrease of about 29 percent compared to 36,660 units sold in Q3 2019. In the first nine months of the year, Edge sales decreased around 24 percent to 76,862 units.
In Canada, Ford Edge deliveries totaled 4,270 units in Q3 2020, a decrease of about 18 percent compared to 5,191 units sold in Q3 2019. In the first nine months of the year, Edge sales decreased about 38 percent to 9,774 units.
In Mexico, Ford Edge deliveries totaled 46 units in Q3 2020, a decrease of about 82 percent compared to 257 units sold in Q3 2019. In the first nine months of the year, Edge sales decreased roughly 60 percent to 261 units. That sales performance netted the mid-size crossover a seventh-place finish for the quarter and eighth place year-to-date in its overall segment, which consists of 21 models.
It’s worth noting that as we recently reported, the Edge might not see a next generation after the current model runs out its lifecycle around the 2023 calendar year.