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Ford Fusion Sales Place Third In Segment During Q3 2020

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Ford Fusion sales decreased in all markets tracked by Ford Authority, including the United States, Canada, Mexico and South Korea during the third quarter of 2020. Note that the Fusion is sold as the Mondeo in some markets, including Europe and South Korea.

Ford Fusion Sales - Q3 2020 - United States

In the United States, Ford Fusion deliveries totaled 29,243 units in Q3 2020, a decrease of about 22 percent compared to 37,557 units sold in Q3 2019.

In the first nine months of the year, Fusion sales decreased about 32 percent to 90,664 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -22.14% 29,243 37,557 -32.29% 90,664 133,908

Ford Fusion Sales - Q3 2020 - Canada

In Canada, Ford Fusion deliveries totaled 979 units in Q3 2020, a decrease of about 56 percent compared to 2,213 units sold in Q3 2019.

In the first nine months of the year, Fusion sales decreased about 38 percent to 4,478 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -55.76% 979 2,213 -38.49% 4,478 7,280

Ford Fusion Sales - Q3 2020 - Mexico

In Mexico, Ford Fusion deliveries totaled 40 units in Q3 2020, a decrease of about 75 percent compared to 157 units sold in Q3 2019.

In the first nine months of the year, Fusion sales decreased about 26 percent to 377 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -74.52% 40 157 -26.37% 377 512

Ford Fusion Sales - Q3 2020 - Brazil

In Brazil, Ford Fusion deliveries totaled 10 units in Q3 2020, a decrease of about 90 percent compared to 101 units sold in Q3 2019.

In the first nine months of the year, Fusion sales decreased about 97 percent to 26 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -90.10% 10 101 -96.67% 26 781

Ford Mondeo Sales - Q3 2020 - South Korea

In South Korea, Ford Mondeo deliveries totaled 47 units in Q3 2020.

In the first nine months of the year, Mondeo sales totaled 144 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MONDEO * 47 * * 144 0

Ford Mondeo Sales - Q3 2020 - Argentina

In Argentina, Ford Mondeo deliveries totaled 125 units in Q3 2020, a decrease of about 23 percent compared to 163 units sold in Q3 2019.

In the first nine months of the year, Mondeo sales decreased about 34 percent to 435 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MONDEO -23.31% 125 163 -34.29% 435 662

Competitive Sales Comparison

Ford Fusion sales place the vehicle in third place in its competitive set from a total sales volume standpoint in the United States. Ford’s midsize sedan was outsold by the Toyota Camry in first and Honda Accord in second. The Fusion outsold all other segment contenders, including the Nissan Altima, Chevrolet Malibu, Hyundai Sonata, Kia Optima, Subaru Legacy, Volkswagen Passat, Mazda6 and Chrysler 200.

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Sales Numbers - Midsize Mainstream Sedans - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
TOYOTA CAMRY -8.44% 75,489 82,448 28% 24% -20.70% 204,945 258,456
HONDA ACCORD -24.65% 56,537 75,028 21% 22% -28.94% 145,291 204,463
FORD FUSION -22.14% 29,243 37,557 11% 11% -32.29% 90,664 133,908
NISSAN ALTIMA -45.24% 28,033 51,192 11% 15% -39.31% 97,082 159,969
CHEVROLET MALIBU -21.51% 25,455 32,432 10% 10% -24.80% 73,399 97,603
HYUNDAI SONATA +7.54% 22,837 21,236 9% 6% -22.29% 53,126 68,368
KIA OPTIMA -63.19% 9,276 25,197 4% 7% -36.43% 48,101 75,666
SUBARU LEGACY -7.04% 8,135 8,751 3% 3% -23.46% 20,036 26,177
VOLKSWAGEN PASSAT +302.18% 6,089 1,514 2% 0% +24.83% 16,190 12,970
MAZDA MAZDA6 -7.84% 3,880 4,210 1% 1% -30.78% 11,965 17,285
CHRYSLER 200 -60.06% 4 10 0% 0% -84.44% 7 45
TOTAL -21.97% 264,978 339,575 -27.88% 760,806 1,054,910

From a segment share standpoint, the Fusion accounted for 11 percent segment share, significantly lower than the 28 and 21 percent commanded by the Toyota Camry and Honda Accord, respectively. The Nissan Altima accounted for an 11 percent share while the Chevy Malibu took 10 percent. All other contenders garnered less than 10 percent share.

The midsize mainstream sedan segment contracted an average of 22 percent to 264,978 units in Q3 2020, meaning that the 22 percent drop in Ford Fusion sales was in line with the segment average.

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The Ford Authority Take

Ford Fusion sales fared relatively well during Q3 2020, with the vehicle outselling the Nissan Altima, which typically places above the Ford offering in the sales rankings.

Even so, the last Fusion rolled off the line at the Ford Hermosillo plant in Mexico on July 31st, 2020. As such, we expect Ford Fusion sales to drop significantly in the months and quarters ahead, as dealers sell out of remaining inventory.

The Fusion’s international-market twin, the Ford Mondeo, is also expected to be discontinued in the near future. Both models will be replaced with a crossover-like wagon, similar to the Subaru Outback, for sale across global markets. In fact, this next-gen Fusion will also replace the current Ford Edge, another Ford model that will be discontinued at the end of its lifecycle.

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About The Numbers

  • All percent change figures compared to Ford Fusion sales in Q3 2019, except if noted
  • There were 77 selling days for Q3 2020 and 76 selling days for Q3 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Ford Fusion Photos
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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22 Comments

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  1. It´s unexplainable why Ford intends to cancel this product. It´s one of the best sedans in the market and sells pretty well. Even in Europe its twin, the Mondeo (specially the hybrid version) is one of the sales leaders in its segment and due to those sales, Ford is going to keep it one more year than in the USA. Not everyone likes SUV´s or Crossovers or is willing to buy one no matter what. Ford should keep at least one sedan in it´s lineup and this is an excellent product to keep. Replacing it for another boring SUV or Crossover will only produce that buyers looking for a sedan will migrate to other brands. Market is cyclic and those buyers may not come back to Ford when market trends change again as they will become familiar with other brands. Even when SUV´s and Crossovers sell like hot cakes today, they are boring and dull for a lot of people and the time will come when also most people look for a more appealing, exciting and still practical kind of vehicle to drive.

    • I agree. This is a classic poor decision by Ford (so many of them lately). This vehicle has aged beautifully and should have been redesigned rather than discontinued. In the meantime, big cash discounts (hey, it’s paid for) (NOT 0% for 120 months, which is a joke, even for 84) would have rocketed this past the Camry, likely.

  2. I do not understand the ford motor company. A few up grades and advertise as much as Toyota does I believe the fusion would out sell the not so exciting camry.

  3. What a shame to discontinue the Fusion. #3 in the segment with no real promotion or advertising. Ford is going to turn it into a half-assed Subaru Outback? Are you kidding me? The clowns are running the circus at Ford.

  4. The Ford Fusion Lincoln MKZ twins shouldn’t have been discontinued until new models was build to take there place Jim Farley is more focused on his own hobbies than what’s best for Ford Motor Company CUSTOMERS

      • No matter who’s decision it was, it’s written on paper not stone which means it can be over turned by who’s in charge now Jim Farley

  5. I have had two Ford Fusions and I am currently driving the 325 HP Fusion Sport. It is far superior to most of the cars in its segment. The first Fusion I bought was a replacement for a cramped and harsh driving BMW 3 Series sedan. Both of my Fusions assembled in Mexico have been flawless. What a shame that Ford is discontinuing one of the best sedans it has ever produced.

  6. I own a 2009 Ford Fusion V6. The leather seats still look good. Black leather with blue stitching and blue suede center. My car aged well. 260,000 miles. Tuxedo Black color. It was a special package.

  7. Incredibles stupidity and short sightness on the part of Ford Management. They will be no sedan’s built in the United States by GM or Ford in the next year they are leaving the entire market to the Japanese and Koreans which I’m sure these people will eat up. Whether or not you make money on the product you have to be competitive and keep them out of your bed room

  8. Of all the years driving here I bought a Ford Fusion for my wife and she loves it. Best car out here and the maintenance is great that it came with. Great handling and what a great car. And Ford’s discontinuing it? You guys stupid here?

  9. I do not understand Ford’s thinking. Having not one sedan available is going to force people to buy another brand. I, for one, have a Fusion whose lease is up in June. I already have an SUV, but like to drive a car, as well. If there are no Fusions left, I will be visiting Subuaru for a Legacy. Sorry, Ford, but you are making a big mistake.

  10. There certainly is something wrong with Ford’s cost structure if you need to sell $40,000+ pimped-out pickup trucks to be profitable. I currently drive a Lincoln MKZ 3.0, which I love. There is NOTHING in the FoMoCo lineup that interest me when it’s time to replace this sedan. I really do not get excited about Asian cars so will probably be forced into a Mercedes, Audi, BMW pre-owned sedan. Very sad. How will this company (with no sedan customer base remaining) survive when the pickup truck/SUV fad ends?

  11. I recently bought a 2010 Fusion Hybrid. Fantastic car! It gets from 38 to 50 mpg on city trips. Never any problems. Ford has a great product here. But has made a mistake on cancelling it. If I had the money and they still made them I would buy a new one. Ford please reconsider cancelling this car and bring it back.

  12. I have to agree with all of the above. Ford should keep at least one sedan offering! It’s nicely styled, well appointed, and a decent value. Let’s not become so myopic that we end up shooting ourselves in the foot big time! Third place is pretty good! The company should be looking at how it can overtake the Camry and Accord. Do some drilling and find out what customers of those two brands find attractive and replicate it. My guess is that reliability may be one area, but Honda’s quality has been slipping over the past decade, so it’s within striking distance!

    Plus, when this whole SUV thing dies down or eventually goes away, ya got be in the game to play!!!

  13. I am currently driving my third Fusion, a 2018, and love this car. Much like the smaller and tough as nails Escort several years ago, discontinuing this model shows how pervasive stupidity has become. Sad !

  14. Discontinuing to make and sell a sedan model is a mistake that ranks right up there with the Edsel. Instead Ford should have given the Fusion a complete styling makeover so it doesn’t look like a lot of other cars on the road. I much prefer a sedan and although I have been a loyal Ford Customer over my 51 years of automobile ownership if you don’t make a car I want to drive I will go to another manufacturer. Ford board of executives should think hard again about the future of a Ford sedan model.

  15. Cancelling this and the Focus were dumb ideas. I think the new Focus would sell like hotcakes here. My plan was to get the new Focus ST but nope. I plan on picking yo a used Fusion in a couple years, but beyond that, Ford has nothing I want. Sure the Mustang is nice, but the one I would want, the GT350, has been cancelled.

  16. I hope the Ford executives look at these comments. Redesign the Fusion. The Mustang and the Fusion will make a great sales combo. The most reliable car I ever drove. I will say a friend of mine just found out Fords not making sedans anymore. He’s an average buyer, not like us. He wanted a new Taurus SHO. So he went across the street to Chrysler and put an order in for 2021 300 S instead. So already Ford is losing customers.

  17. I feel that for the Fusion to come in 3rd is super respectable. Considering the price of the Fusion compaired to the Honda and Toyota it is understandable that they are out selling the Ford. Ford starts a taste higher but as you get into higher trims the pricing difference is quite significant. I feel people are not as brand loyal when it comes to cars versus trucks and will settle on a different brand if they can get the options they want for a better price. Personally, a friend of mine bought 2 Honda vehicles this year simply because Ford wouldn’t finance him. Honda not only financed him but gave him 1.9% intrest.

  18. As far as It concerned, my 2013 Fusion is the best car I’ve had in over 50 years. I’m not a fan of SUVs. Bad decision on part of Ford.

  19. I love my Fusion Hybrid. My only complaint is I have to sit on a pillow to see over the hood. I also have an Accord Hybrid but I prefer the Ford. It has 95 thousand miles and not an ounce of trouble. I can’t believe they’re getting rid of it. As reliable as my LTD was in 1973. Sorry to see this one go.

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