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Ford Motor Company Mexico Sales Decrease 22 Percent In October 2020

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Ford Motor Company Mexico sales decreased 22 percent to 3,421 units in October 2020 compared to October 2019 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as Lincoln.

Brand & Model Sales

Ford sales decreased 22 percent to 3,321 units:

Lincoln sales decreased 35 percent to 100 units:

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In the first ten months of the 2020 calendar year, Ford Motor Mexico sales decreased 38 percent to 30,544 units.

Sales Results - October 2020 - Mexico - Ford

MODELOCT 2020 / OCT 2019OCTOBER 2020OCTOBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BRONCO SPORT* 9**15 *
ECOSPORT-24.41% 223295-35.73%2,295 3,571
EDGE-45.28% 2953-58.45%290 698
ESCAPE-68.18% 98308-63.62%1,191 3,274
EXPEDITION-13.33% 5260-46.68%394 739
EXPLORER+35.85% 144106-48.40%710 1,376
F-SERIES-16.56% 9471,135-26.82%8,862 12,110
FIGO-37.78% 532855-51.58%6,250 12,908
FUSION-14.29% 1821-25.89%395 533
GT* 1**2 *
MUSTANG-62.14% 39103-49.55%561 1,112
POLICE INTERCEPTOR SEDAN-100.00% 02-92.86%1 14
RANGER-22.71% 701907-27.59%4,999 6,904
TRANSIT+56.68% 528337+25.27%3,792 3,027
FORD TOTAL-21.55% 3,3214,233-37.92%29,757 47,932

Sales Results - October 2020 - Mexico - Lincoln

MODELOCT 2020 / OCT 2019OCTOBER 2020OCTOBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR+120.00% 2210+1,066.67%210 18
CONTINENTAL+200.00% 31-45.24%23 42
CORSAIR* 19**104 *
MKX-100.00% 016-69.41%67 219
MKZ-26.67% 1115-53.78%55 119
NAUTILUS-81.82% 633-35.94%82 128
NAVIGATOR+11.43% 3935-36.60%246 388
LINCOLN TOTAL-35.06% 100154-41.40%787 1,343

Sales Results - October 2020 - Mexico - FMC Totals

BRANDOCT 2020 / OCT 2019OCTOBER 2020OCTOBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-21.55% 3,3214,233-37.92%29,757 47,932
LINCOLN TOTAL-35.06% 100154-41.40%787 1,343
FMC MEXICO TOTAL-22.02% 3,4214,387-38.01%30,544 49,275

The Ford Authority Take

For the tenth consecutive month, Ford Motor Company Mexico sales posted a notably decline in October. The new double-digit decrease last month further deepens the negative behavior of both brands in the Mexican market, both for the month as well as for the first ten months of the year.

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As shown by the tables, the vast majority of the models that FoMoCo offers in Mexico suffered significant contractions year-over-year. Again, this includes volume losses at each of the company’s three best-selling models in the Latin country: the F-Series, Figo and Ranger.

However, healthy increases in the sales of two Ford models – Explorer and Transit – as well as three Lincoln models – Aviator, Continental and Navigator – stand out as bright spots. It’s also worth highlighting the deliveries of the all-new Bronco Sport off-roader as well as the Ford GT supercar in Mexico.

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About The Numbers

  • All percent change figures compared to Ford Motor Company Mexico sales in October 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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