Ford Motor Company and its dealer network are stepping up their support for U.S. military heroes this holiday season by donating $3.5 million to military charities, the automaker has announced. The initiative is an extension of the company’s new Ford Proud to Honor program, which aims to raise awareness of the needs of veterans and support the partners who address those needs.
For every person who shares a post on social media reflecting their pride in a member of the U.S. military using the hashtag #proudtohonor, Ford will donate $100 to be split evenly between the seven Ford Proud to Honor military charities – Blue Star Families, Guitars for Vets, DAV, Workshops for Warriors, Oscar Mike, Bunker Labs, and Boulder Crest Foundation – up to $3.5 million, now through December 31st, 2020.
“We are humbled by the sacrifices made by our military service members and their families,” said Mark LaNeve, Ford vice president, U.S. marketing, sales, and service. “Our Ford dealers are woven into the fabric of their communities and I’m proud of the support they provide to make a difference in the lives of our vets.”
In addition, Ford and the Pro Football Hall of Fame are collaborating on the Ford Proud to Honor Hall of Heroes, in recognition of the deserving military men and women who exemplify hard work, selflessness, and a commitment to excellence.
Kathy Roth-Douquet, founder of the national nonprofit Blue Star Families, became the first member of the Hall of Heroes when she received an honorary knock on her door from Pro Football Hall of Famer Jim Kelly. In her honor, Ford will donate $10,000 worth of toys for Blue Star Families’ upcoming charity drive benefiting the children of military families.
Kevin Greene, Pro Football Hall of Famer, Super Bowl Champion, and 16-year veteran of the US Army Reserve, will serve as an official spokesperson on behalf of the Hall of Heroes.
“The need to honor veterans who have carried the torch of freedom extends well past Veterans Day,” said Ford Military Ambassador Col. Vanessa Benson, U.S. Army, retired. “Ford’s Proud to Honor initiative has done a tremendous job to raise awareness of those who have served and helped water the seed of freedom.”
Ford employs approximately 6,000 veterans and through its Proud to Honor initiative, and works to raise awareness for members of the military, to strengthen existing programs, and create an even more meaningful connection with those serving their country.