Ford Authority was the first to report, over two years ago, that the Lincoln Continental would be discontinued at the end of its current generation. Lincoln later confirmed that fact this past July. And now, we can confirm that the iconic Continental has in fact been discontinued, as the last model built for the U.S. rolled off the line at the Ford Flat Rock Assembly Plant on October 30th, 2020, Ford Authority has learned, just as we reported would happen back in June. However, additional units will continue to be produced for international markets for a short time.
The Lincoln Continental first bowed back in 1940, but has shuffled in and out of the automaker’s lineup several times (now three, to be exact) in the years since. The current 10th generation model launched in 2016 for the 2017 model year following a 14-year absence, and immediately regained its position as Lincoln’s flagship model. The Continental shared its Ford CD4 Platform with the also-discontinued Ford Fusion and Lincoln MKZ.
Sales Results - USA - Continental
*** This manufacturer is now publishing only quarterly numbers for this market. Monthly figures may be averages.
Lincoln Continental sales started off strong when the current-gen model was introduced for the 2017 model year, totaling 12,012 units as it ushered in a new styling direction for the long-running brand. But sales quickly tapered off as consumer preference shifted toward crossovers and SUVs. By 2019, just two years later, total sales had decreased by nearly half, and Lincoln has sold just 3,872 units year-to-date. The Lincoln Navigator has since replaced the long-running Continental as the luxury brand’s flagship model.
The Continental was Lincoln’s last sedan in production after the MKZ was discontinued earlier this year. As Ford Authority exclusively reported last month, the automaker has no plans to replace the Continental or produce another sedan in the foreseeable future, barring a significant change in consumer preference.