After a months-long wait, 2021 Ford Bronco reservation holders were finally able to build their vehicle, albeit virtually, when the Ford Bronco build and price configurator finally launched back in October. Since then, many thousands of Broncos have been built as both reservation holders and interested parties tinker around to figure out the right combination for their own needs. However, Ford recently updated the Bronco configurator, and some folks were a little surprised by the results of that update.
According to Ford North America Product Communications Manager, Mike Levine, Ford updated the build and price tool and “corrected some earlier preliminary pricing errors.” These corrections caused several reservation holders’ build to subsequently rise in price, which understandably didn’t go over so well.
The recent update to Bronco Build and Price corrected some earlier preliminary pricing errors.
— Mike Levine (@mrlevine) December 21, 2020
According to Ford, the pricing problems stemmed from the fact that the tool was not adding in charges for the 10-speed automatic transmission and Advanced 4×4 options when the Sasquatch Package was chosen. Thus, trim levels that come with the seven-speed manual as standard equipment – the two-door Base, Big Bend, Black Diamond, and Badlands – were affected.
The Sasquatch Package costs $4,995, the 10-speed costs $1,595, and the Advanced 4×4 costs $795, though the build and price tool was apparently listing the latter two at a cost of $0, while some builds were getting charged for the transmission twice.
Meanwhile, Black Diamond and Badlands trims with the Mid package were having the same problem with the 10-speed, which was zeroed out in the configurator. Finally, choosing Ford’s 2.7L EcoBoost V6 now adds $1,595 to the cost of builds that come standard with the seven-speed manual, a cost that wasn’t previously shown in the configurator.
In addition to these pricing corrections, Ford also added the Shadow Black-Painted modular hardtop and modular body color-painted hardtop, the latter of which comes bundled with a black soft top. However, the tool doesn’t mention that the painted tops will be a late availability option, which is something Ford told reservation holders back in October.