Ford Authority

2021 Ford Bronco Dealer Selection Cutoff Date Pushed Back To March

The unfortunate delay in the launch of the 2021 Ford Bronco shifted the off-road SUV’s entire production schedule back by several weeks. That change also prompted The Blue Oval to change some dates related to the ordering process, with several important deadlines that were set to take place in January now being pushed back into March. As explained by Bronco Nation, the dealer selection cutoff is now set to take place on March 19th, 2021.

The silver lining to the whole ordeal is that reservation holders now have more time to choose which Ford dealer they’d like to fulfill their 2021 Ford Bronco order. Anyone who reserved a Bronco using Ford’s reservation system automatically had a dealer chosen for them, but FoMoCo lets people switch dealers if they so choose. Previously, the cutoff date was scheduled for late January, which means people now have an extra six weeks to make the decision of which dealer they’re going to work with.

That March 19th, 2021 date is crucial for another important reason: it is the absolute last day that reservation holders can alter their 2021 Ford Bronco order. So if a future owner picks a new dealer, and they suggest adding or deleting a particular option, that’s the last time they’ll be able to do so, at least for the initial batch of Broncos.

Reservation holders wishing to change dealers can call Ford Customer Support at 1-800-334-4375. According to Ford’s official FAQ page, a decision to switch dealers still preserves everything else about the reservation.

COVID-19 has made 2020 an especially difficult year for everyone, but for aspiring 2021 Ford Bronco owners, the virus has been even more irritating. Assuming everything goes according to plan, all pieces of the production puzzle should be in place by next spring, which is when the Ford Michigan Assembly plant is set to starting building the revived off-roader.

We’ll have more information about the 2021 Ford Bronco soon, so subscribe to Ford Authority for the latest Ford Bronco news and around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. Arthur Wolek

    Some reservation holders may decide on the RUBICON 392 instead.

    Of course nothing compares to the new Defender…as long as that engine light does not illuminate.
    Too bad Land Rover doesn’t buy engines from GM. The Duramax V6 would be perfect for the Defender.

    Probably best buy right now is a RUBICON with a diesel. Gas prices are about to double in the US.

  2. royly

    I am afraid you are correct, the gas prices are about to sky rocket-due in part to those fretting over color choices, and sound proofing etc. if they buy a bronco (I’m sure they are trying to match their hair color-to some of the interior options… just saying). If jeep were to offer the diesel, in all trim levels, as a stand alone option, my guess-sales sky rocket. It is too bad, Jeep isn’t offering the diesel with a big, strong, American made Manual Transmission, Not the chinese made 7sp ford is going with.

  3. Roy Chile’s

    The 2021 BRONCO will be bigger classic in the future than the Rubicon 392. If am picking between the 2 your 1st choice is usually the right move customers been holding out for 25yrs for a reason, what’s a few more months

    1. Bob

      I get being optimistic, but they have just bungled this entire roll out. I am getting very tired as well. You know for 8 more grand you can get a stripped Landrover Defender. If you are going 40-3 , what is 5 or 8 more thousand. Thing is, I belive Ford makes Landrover now, so maybe the whole scenerio is a wash as Jeep seems to have their stuff togther for this specific market.


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