The 2021 Ford Bronco Sport is just hitting dealerships, but by all accounts, it’s already a hit. It seems that the magic of the Ford Bronco name has had no problem extending to the Ford Escape based crossover, which provides buyers with that ultra-coveted rugged styling and off-road capability that so many are seeking from their vehicles these days. However, it appears that those who haven’t already purchased a 2021 Ford Bronco Sport will be paying just a bit more than early adopters.
| Trim Level | Original Price | New Price |
|---|---|---|
| AWD | - | - |
| Base | $26,660 | $26,820 |
| Big Bend | $28,160 | $28,320 |
| Outer Banks | $32,160 | $32,320 |
| Badlands | $32,660 | $32,820 |
| First Edition | $38,160 | $38,320 |
| Destination & Delivery | $1,495 | $1,495 |
That’s because the Bronco Sport has already received a bit of a price increase, according to a letter sent out to dealers, one that went into effect just yesterday. The rugged crossover will now cost $160 more across all trim levels. In the letter, Ford said the price increase was made “to keep the Ford & Lincoln brands competitive and aggressively positioned.”
While buyers never like to see price increases on any product, we doubt that the extra $160 will deter anyone from bringing home a new Bronco Sport, and most probably won’t even notice or care. Plus, the new model is currently eligible for Ford’s zero-percent financing deal for 48 months if financed through Ford Credit, which will save some serious coin for those with top tier credit who are looking to finance their new vehicle.
Meanwhile, First Edition and Badlands owners can hone their off-roading skills at one of the four upcoming Bronco Off-Roadeos, which will help them get the most out of their new Bronco Sport. The 1.5-day event is free, minus the cost of lodging and travel, and is suited for both amateurs and experts alike. It’s also just one of the many ways Ford is looking to ensure that new Bronco and Bronco Sport owners get out on the trails and enjoy their new rides the way The Blue Oval intended.
We’ll have more on the Bronco Sport very soon, so be sure and subscribe to Ford Authority for more Bronco Sport news and non-stop Ford news coverage.
Comments
“to keep the Ford & Lincoln brands competitive and aggressively positioned.” Meaning if you can afford one of these then you can help Ford profit margin.
When one looks at what ford sells vehicles for in other countries, it becomes obvious, even to a near blind viewer, we in the USA pay far too much!! Just like prescription meds, one very high price in the US, much, much lower outside the US. What ever happened to the “world wide economy”???