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Ford Authority

Ford Brazil Sales Decrease 22 Percent In November 2020

By Deivis Centeno

December 9, 2020 6:38 pm

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Ford Brazil sales decreased 22 percent to 14,906 units in November 2020 compared to November 2019 results.

Individual model sales performance was as follows:

During the first eleven months of the 2020 calendar year, Ford Brazil sales decreased 38 percent to 122,825 units.

Sales Results - November 2020 - Brazil - Ford

MODELNOV 2020 / NOV 2019NOVEMBER 2020NOVEMBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-24.45% 2,4263,211-32.78%20,790 30,930
FUSION-100.00% 012-96.83%26 820
KA-30.33% 9,84214,127-41.73%82,828 142,152
MUSTANG-7.14% 2628-16.62%306 367
RANGER+32.33% 2,3211,754-12.37%17,430 19,891
TERRITORY* 273**1,269 *
FORD TOTAL-22.49% 14,90619,232-38.40%122,825 199,395

The Ford Authority Take

As was the case during all months of the 2020 calendar year, Ford Brazil sales decreased significantly in November. The performance represents a slight improvement compared to October’s figures, but falls short of the 4 percent gain that the overall Brazilian automotive market had last month.

Ford’s two most popular models in Brazil – the Ka and EcoSport – suffered significant, double-digit  losses, accounting for Ford’s primary volume loss in November. By contrast, the Ford Ranger was the only model that saw an uptick in sales, managing to improve its competitive position in the midsize pickup segment.

Meanwhile, the recently-launched Ford Territory lost some momentum in its third month on sale in the Brazilian market, dropping from 332 units in October to 273 deliveries in November.

About The Numbers

  • All percent change figures compared to Ford Brazil sales in November 2019, unless noted otherwise

Further Reading & Sales Reporting

By Deivis Centeno

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