While the 2021 Ford Bronco was developed specifically for the North American market, that won’t be the only place it will be sold. Ford Brazil has announced that it too will be offering the new Ford Bronco in the South American market, along with the Ford Mustang Mach 1 and a new model called the Ford Ranger Black.
The announcement was made by Lyle Watters, president of Ford South America and the International Markets Group, who also shared his outlook for the economy and the business environment in 2021.
Watters had a virtual meeting this morning with the President of Argentina, Alberto Fernández, to confirm an investment of $580 million in the Ford Pacheco Assembly Plant to produce the next-generation Ranger, which is scheduled to reach South American markets in 2023. The investment includes a wide modernization of the Pacheco plant and a significant increase in the location of parts.
The Ranger Black -which isn’t sold in North America – is a new version of the pickup designed for urban use, featuring a robust and sophisticated style, which was created for a segment of consumers “who need to overcome the challenges of large cities,” according to Ford.
The Mustang Mach 1 is a limited edition version of the venerable Ford Mustang. It bridges the gap between the Mustang GT and the Shelby versions, bringing decades of experience from Ford Performance, with various components of the GT350 and GT500 mixed in.
Among other advances, the new Mach 1 comes with a special tuning developed for the tracks and unique styling elements, combined with the most advanced connectivity features.
The Bronco is another icon that Ford will bring to South America. The new family of SUVs offers exceptional performance and off-road capability, in addition to intelligent convenience features, advanced driver assistance technologies, superior safety features, and a step forward in connectivity.
“They are vehicles that serve different customers and segments, but they all have connectivity in common, which will be progressively available in different countries,” Watters said. “This technology brings great functionality and expands the possibilities of offering a wide range of services to meet and exceed the growing desires and expectations of consumers.”
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