Back in October, we reported that Ford was considering selling the Ford Bronco and Ford Ranger Raptor in India. But it appears that those aren’t the only new products The Blue Oval wants to add to its Indian lineup for the 2021 model year. According to a report from Overdrive, the Ford Focus and Focus ST could be joining them as well.
Ford is attempting to boost its image in India, and it figures there’s no better way to do that than by selling a variety of exciting performance vehicles. The automaker is also able to slip some of these models in the country, thanks to its 2,500 unit homologation exemption rule. The Ranger Raptor would serve as the brand’s halo model in the country, slotting in well above the existing Ford Endeavor SUV, albeit in very limited quantities.
Meanwhile, the Ford Focus and Focus ST will join refreshed versions of the Figo, Freestyle, and EcoSport, as well as new C- and B- segment crossovers developed in conjunction with Mahindra, as we reported back in August. The new models will be offered in both front- and all-wheel-drive configuration and could go on sale as early as the second half of 2022.
Ford is reportedly keen to reinforce its image in India, a highly competitive market with over a dozen brands currently on sale. Plus, the main rival of the Bronco, the Jeep Wrangler, is already on sale in other parts of the world. Ford recently announced it would sell the Bronco in South America, so it wouldn’t be surprising to see it offered in other markets as well.
Adding the Focus and Focus ST to this revised lineup would only solidify the automaker’s mission to diversify its Indian lineup and make it more interesting, so we’ll be staying tuned to see if all of these moves actually take place.