Ford Authority

Ford Mustang Not Endangered By Rising Popularity Of Trucks, SUVs, Crossovers

Following the discontinuation of the Ford Fusion earlier this year, the Ford Mustang is the only non-truck, SUV, and crossover model left in The Blue Oval’s lineup. Couple that with the arrival of the 2021 Ford Mustang Mach-E, and one might understandably wonder if the iconic pony car is living on borrowed time. Thankfully, that doesn’t appear to be the case.

“No, not at all,” Jim Owens, Head of Mustang Marketing, told Ford Authority executive editor, Alex Luft, in a recent interview. “It’s always been this way, just look at the volume of the F-150 versus the Mustang. The sports car segment is still a healthy 1.2 percent of the industry, and we’re continuing to be the market share leader with the best-selling sports car for several years running, globally and in the United States. We’re confident in the sports car market.”

South Korea7044636763606462114230630

The Mustang remains a strong seller in its segment, although as Owens points out, its numbers can’t compare to the Ford F-Series. Regardless, it appears that the ICE-powered Mustang is safe. The same cannot be said for the Chevrolet Camaro, however, which will be discontinued at the end of its lifecycle. Originally, that was scheduled for 2023, but now, it appears that it has been extended to 2026.

Meanwhile, the next-gen S650 Mustang, which will reportedly launch in 2022 as a 2023 model, will enjoy an eight-year lifecycle, which is two years longer than the six-year lifecycle that was originally planned for the model. That eight-year target would match the current-gen S550 Mustang, which launched in 2014 as a 2015 model. The longer lifecycle saves Ford money in engineering and development costs, which is critical for a lower-volume vehicle like the venerable pony car.

We’ll have more on the Mustang soon, so be sure and subscribe to Ford Authority for more Ford Mustang news and ongoing Ford news coverage.

[nggallery id=89]

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Mark L Bedel

    With Ford’s apparent focus being on profitability, the F-150 and their selection of other truck models and SUV’s should provide enough margin to keep the Mustang ICE or some future electric version in the line-up shouldn’t really be an issue, should it?

    Ford clearly feels that the marketing clout this vehicle has garnered over the past 50 years, is worth preserving. Enough so, that under great resistance by the “Mustang Faithful”, they tagged their first EV using said moniker. Eliminating it would be akin to removing the likeness of George Washington from Mount Rushmore…it would be missed!

  2. FPVfan

    I feel like Ford is getting ready to do with the Mustang what Hyundai did with Genesis and make it it’s own brand. I feel like, if executed properly, it could be one of the smartest things that Ford has ever done and it won’t be the first time Ford has done something like this, both globally and here in the United states. Ford’s Falcon of Australia and Ford’s Fairlane (and Falcon) of North America are cars that had every single body style that a car could come in just about, coupes, sedans, fastbacks, pickups, and wagons were all bodystyles that these cars could be had in. It was up until 1993 that the Mustang came in three body styles, a coupe, a hatchback/fastback, and convertible. All of course with two doors, but the Mustang itself has been envisioned in many different body styles with some very good renderings on line of a four door variant with styling from the Mach E, a green Shelby-inspired mini pickup (or Ute if you’re from Australia) along with several rendered and real shoot brake wagon-type mustang ideas. Ford has already broken the four door barrier with the Mach E and an AWD mustang concept had been an idea that has proven possible from way back in 1965 with the Ferguson AWD Mustang. The point I’m making is that none of this is as blasphemous and sacrilegious as it may sound to alot of die-hard Mustang fans out there.
    Honestly I would love to see the Mustang continue on as a brand instead of just as a car. Although I am a huge fan of the FPV falcon’s of Australia, If Ford could take the Mustang and make it better than what the Falcon was, I don’t see an issue with it. After all, what Dodge has done with the Charger is simply amazing and if Ford is half as good as they think they are, then a performance family of Mustangs may not be a bad idea after all. Of course, the performance has to be there. I would like to see the electric side of the family at least be able to better compete with Tesla and Porsche and Audi, but as far as the ICE variant, it’s time for some changes to be made to this vehicle as well.
    Size is not necessarily a bad thing as BMW’s M8 revealed to the new GT500 as it handed the top range mustang it’s behind to kiss as it walked all over it in a recent comparison despite having a much smaller V8 and less horsepower. Honestly I think the Mustang should grow to the size of the 8-series BMW and offer a two door coupe, a two door convertible and a four door coupe and four-door shooting brake (like what VW is doing with the Arteon R). There is also another key thing that the new mustang should have that would move it into the future while also linking it with it’s past, and that is an Inline-6 Turbo (ecoboost) engine along with V8 engines. While the 5.0L (Ford 302) is arguably the big name when it comes to mustangs, Ford had two other major players in the V8 Mustang world, one being the 289ci V8 and the other being the 351 Cleveland. While the 289HiPO made cars like the 65-67 Shelby GT350 a hot item, it also had it’s part in the K-Code Mustangs as well. The 289ci V8 also came with a Paxton supercharger in the 390hp GT350S model. The Trans-Am hero 302ci V8 (also the size of the engine in the 1968 GT350 Mustang) and some of the GT level package of the Mustang and also the engine that saw the rebirth of true performance in the Fox body mustangs, was also a great engine but was nothing compared to the 351 Cleveland. The mighty 351C made a name for itself not only here in the states, but in South Africa in the Fairmont GT351 and in Australia in the mighty Ford Falcon. Introduced in the US for the 1970 Model year, the Cleveland had big block power in a small block package and went in cars like the Mach 1 and the second gen Mustang Boss 351 and 351CJ cars. The base model I-6 from back in the 60’s was borrowed from the Ford Falcon. Now although my beloved FPV sedan is gone from the world (I say beloved even though i’ve never seen or experienced this car in person as i live in the US but I love that car as if I’ve driven the car myself) the Barra 325T is still a great engine. With 436hp and 425lb-ft of torque, the 4.0L I-6 Turbo makes plenty of power and would be a great engine in the S650 ST/RS Mustang. Throwing that engine in the mix along with a 5.0, a twin turbocharged 4.8 and a supercharged 5.8L V8 under the hood of the new mustang would actually be a worthwhile lineup and still keeps the same number of engines around that we have now. Take the 5.0L V8 and bump it up to the Gen-4 and put it at about 500hp/450tq. Take the 5.2L FRPP heads that bolt on to the 5.0L V8 along with the cams, the exhaust manifolds from the GT500, a Cobra Jet intake setup, tune it for a broad power band and torque. put the 10-speed auto and a 7-speed DCT behind this thing with AWD and other Ford Performance goodies and now you have a GT/Boss 302 Mustang. Above this, take the twin turbocharged 4.8L (289ci) V8 and make this model the Cobra at about 705hp. At the top you have a 5.8L (351ci) V8 and this can power the Boss 351/Mach 1 package cars. At 5.8L, Ford’s biggest engine would be .1L larger than Mopar’s smallest performance V8 but would match their most powerful V8s in production. This doesn’t even begin to touch base on the electric vehicles. With the other performance monikers spoken for on the aforementioned mustangs. This still leaves a few names for the electric versions, names like Cobra II and King cobra II as Ford should be dropping the Shelby name shortly.

    1. Lurch

      Separate brand? Have you ever heard of Mercury?

      1. FPVfan

        I was born in the early-mid 1980’s so yeah I’ve heard of them and rode in them, hell I’ve even owned one. I’ve also heard in the last couple months several times where ford has stated the ideas of having the Bronco and the mustang as their own brands.

    2. Brad

      Worst, idea, ever. And you could really shorten your post by about 90%. You know… TL;DR. Anyhoo, I did enjoy the BMW comment/comparison though. You are referring to drag racing, right? Although watching automatic street cars drag race is as exciting as watching grass grow – and I will not mention that one had AWD and the other had to back off to not throw rubber – it is most important to note, of course, is one is a BMW. Guaranteed it will never lose the weight advantage as no woman will ever be caught dead in the passenger’s seat. This era of automatics is just too boring to care about.

  3. Ford Owner

    The Mustang may end in 2035, unless it is completely electric.

    1. JED

      Well for Europe and Japan at least. The US and the upcoming green spending is for All New ICE Only Ban by 2040 (not including PHEVs). California is so far the only one to announce earlier. Hybrid is probably the next generation. With Full EV by the 8th generation which will be released around that time period.

  4. Marty

    Post was so long I didn’t read it, nevertheless, S650 with an 8 year life cycle and without a Coyote it would appear. The 6.8 pushrod as divulged but the Canadian union president will be the power plant for this and the F150 so the ICE is alive and well!! First production GT to hit 500hp/500TQ is my guess.


Leave a comment