Lincoln sales in the United States decreased 23 percent to 8,387 units during November of 2020.
Individual model sales performance was as follows:
- Lincoln Aviator sales decreased 4.3 percent to 1,942 units
- Aviator gained approximately 3 percentage points of share in November compared to a year ago, at 12 percent share
- Lincoln Continental sales decreased 28.5 percent to 378 units
- The model has been discontinued
- Lincoln Corsair sales decreased 10.2 percent to 2,242 units
- Lincoln MKT sales decreased 93.2 percent to 6 units
- Lincoln MKZ sales decreased 52.3 percent to 583 units
- The model has been discontinued
- Lincoln Nautilus sales decreased 27.6 percent to 1,874 units
- Lincoln Navigator sales decreased 29.4 percent to 1,362 units
- Year-to-date, Lincoln’s overall retail share is up 0.7 percentage points at 5.4 percent of the premium vehicle segment.
During the first eleven months of the 2020 calendar year, U.S. Lincoln sales decreased 7 percent to 92,833 units.
Model | November 2020 / November 2019 | November 2020 | November 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
Total | -22.9% | 8,387 | 10,884 | -6.7% | 92,833 | 99,513 |
Aviator | -4.3% | 1,942 | 2,029 | +261.4% | 19,926 | 5,513 |
Continental | -28.5% | 378 | 529 | -18.9% | 4,751 | 5,859 |
Corsair | -10.2% | 2,242 | 2,498 | +2.1% | 23,472 | 22,994 |
MKT | -93.2% | 6 | 88 | -94.8% | 170 | 3,300 |
MKZ | -52.3% | 583 | 1,222 | -29.5% | 11,507 | 16,326 |
Nautilus | -27.6% | 1,874 | 2,590 | -30.9% | 20,049 | 28,999 |
Navigator | -29.4% | 1,362 | 1,928 | -21.6% | 12,958 | 16,522 |
The Ford Authority Take
Lincoln sales in the United States declined quite significantly in November, the second month that FoMoCo broke a rather recently-established habit of publishing sales results on a quarterly basis. The results represent even more negative performance for FoMoCo’s luxury brand than it has experienced since the second quarter of 2020 in the U.S. market.
In fact, each of seven Lincoln models showed negative year-over-year numbers in November, with sizable double-digit drops. Only the Aviator suffered a single-digit decline. Notably, Lincoln states that Aviator gained about three percentage points of share in November compared to a year ago.
Meanwhile, the Corsair followed the Aviator with the second-lowest rate of decline, remaining the brand’s best-selling model.
Notably, both crossovers are the only Lincoln nameplates that managed to increase sales during the first eleven months of the year in the United States market.
About The Numbers
- All percent change figures compared to Lincoln U.S. sales for November 2019, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q4 2020 sales reports:
- Ford Motor Company sales Q4 2020 U.S.A
- Ford Motor Company sales October 2020 U.S.A.
- Ford sales October 2020 U.S.A.
- Lincoln sales October 2020 U.S.A.
- Ford Motor Company sales November 2020 U.S.A.
- Ford sales November 2020 U.S.A.
- Lincoln sales November 2020 U.S.A. (this page)
- Ford Motor Company sales December 2020 U.S.A.
- Ford sales December 2020 U.S.A.
- Lincoln sales December 2020 U.S.A.
- Ford Motor Company sales October 2020 U.S.A.
- Ford China sales Q4 2020
- Ford Motor Company Canada sales Q4 2020
- Ford Canada sales Q4 2020
- Lincoln Canada sales Q4 2020
- Ford Motor Company Argentina sales Q4 2020
- Ford Argentina sales October 2020 (Ford brand)
- Ford Argentina sales November 2020 (Ford brand)
- Ford Argentina sales December 2020 (Ford brand)
- Ford Motor Company Brazil sales Q4 2020
- Ford Brazil sales October 2020 (Ford brand)
- Ford Brazil sales November 2020 (Ford brand)
- Ford Brazil sales December 2020 (Ford brand)
- Ford Motor Company Korea sales Q4 2020
- Ford Motor Company Korea sales October 2020
- Ford Korea sales October 2020
- Lincoln Korea sales October 2020
- Ford Motor Company Korea sales November 2020
- Ford Korea sales November 2020
- Lincoln Korea sales November 2020
- Ford Motor Company Korea sales December 2020
- Ford Korea sales December 2020
- Lincoln Korea sales December 2020
- Ford Motor Company Korea sales October 2020
- Ford Motor Company Mexico sales Q4 2020
- Ford Motor Company Mexico sales October 2020
- Ford Mexico sales October 2020
- Lincoln Mexico sales October 2020
- Ford Motor Company Mexico sales November 2020
- Ford Mexico sales November 2020
- Lincoln Mexico sales November 2020
- Ford Motor Company Mexico sales December 2020
- Ford Mexico sales December 2020
- Lincoln Mexico sales December 2020
- Ford Motor Company Mexico sales October 2020
- Ford Russia sales Q4 2020
- Ford Russia sales October 2020
- Ford Russia sales November 2020
- Ford Russia sales December 2020
- Ford Motor Company sales Q4 2020 U.S.A
Comments
Killing off the Sedans didn’t actually help sales, most customers don’t buy into a model being Discontinued. Before long Ford will be Discontinuing Lincoln
The charts provided don’t have much context if not compared to its competitors, and show Lincoln’s market share. Sure, sales are down in the entire industry, but how did Lincoln fare against its competition? Usually this info is provided on this site, can we get an update?