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U.S. Lincoln Sales Decrease 23 Percent In November 2020

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Lincoln sales in the United States decreased 23 percent to 8,387 units during November of 2020.

Individual model sales performance was as follows:

During the first eleven months of the 2020 calendar year, U.S. Lincoln sales decreased 7 percent to 92,833 units.

ModelNovember 2020 / November 2019November 2020November 2019YTD 2020 / YTD 2019YTD 2020YTD 2019
Total-22.9%8,38710,884-6.7%92,83399,513
Aviator-4.3%1,9422,029+261.4%19,9265,513
Continental-28.5%378529-18.9%4,7515,859
Corsair-10.2%2,2422,498+2.1%23,47222,994
MKT-93.2%688-94.8%1703,300
MKZ-52.3%5831,222-29.5%11,50716,326
Nautilus-27.6%1,8742,590-30.9%20,04928,999
Navigator-29.4%1,3621,928-21.6%12,95816,522

The Ford Authority Take

Lincoln sales in the United States declined quite significantly in November, the second month that FoMoCo broke a rather recently-established habit of publishing sales results on a quarterly basis. The results represent even more negative performance for FoMoCo’s luxury brand than it has experienced since the second quarter of 2020 in the U.S. market.

In fact, each of seven Lincoln models showed negative year-over-year numbers in November, with sizable double-digit drops. Only the Aviator suffered a single-digit decline. Notably, Lincoln states that Aviator gained about three percentage points of share in November compared to a year ago.

Meanwhile, the Corsair followed the Aviator with the second-lowest rate of decline, remaining the brand’s best-selling model.

Notably, both crossovers are the only Lincoln nameplates that managed to increase sales during the first eleven months of the year in the United States market.

About The Numbers

  • All percent change figures compared to Lincoln U.S. sales for November 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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2 Comments

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  1. Killing off the Sedans didn’t actually help sales, most customers don’t buy into a model being Discontinued. Before long Ford will be Discontinuing Lincoln

  2. The charts provided don’t have much context if not compared to its competitors, and show Lincoln’s market share. Sure, sales are down in the entire industry, but how did Lincoln fare against its competition? Usually this info is provided on this site, can we get an update?

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