The Ford F-150 has been America’s favorite vehicle for decades now, and the Ford F-Series line of pickups is one of the most valuable commodities in the U.S. But in Mexico, where the F-150 is also sold, Ford chose to go with a different name altogether – Lobo – at least for XLT and up trim levels. Thus, the all-new 2021 Ford F-150 Tremor, which was just revealed this week, will be called the “Lobo Tremor” south of the border.
The story behind naming the 2021 Ford F-150 Tremor the Lobo Tremor actually goes all the way back to the 1990s, a time when the F-150 wasn’t selling that well in Mexico. The Blue Oval figured that perhaps renaming the pickup would help turn things around, so it landed on Lobo – which translates to “Wolf.”
Ford was hoping that the new name would appeal more to young Mexican truck shoppers, who preferred a more masculine moniker for their pickup. Interestingly, however, the XL is still sold as the F-150 in Mexico, while XLT and up trims are called the Lobo. Aside from the badging, it’s pretty hard to tell the difference, but there are a few interesting things worth mentioning.
For starters, what we call a SuperCrew, Ford in Mexico calls a “Double Cab.” Standard features are less plentiful than the Lobo’s American counterpart, while just two engines are currently offered – Ford’s 3.5L EcoBoost V6 and 5.0L Coyote V8.
As far as how the Lobo version of the 2021 Ford F-150 Tremor will be outfitted, well, that’s currently unclear. Right now, the 2021 Ford Lobo hasn’t landed in Mexico just yet, and the automaker hasn’t provided too many details about it, let alone the Tremor version. But now, we sort of wish our F-150 had a cool name like “Wolf,” too.