The COVID-19 pandemic hasn’t hampered Canada’s interest in America’s best selling pickup – the Ford F-150. In fact, Ford’s cash cow has once again landed atop Auto Trader Canada’s top searched vehicles in 2020 list. The Ford F-150 is no stranger to the list, compiled by Canada’s largest automotive marketplace, as it has now finished in first place for six years straight.
The Ford F-150 finished ahead of the Ford Mustang, which was the country’s second-most searched vehicle, followed by the BMW 3-Series, Mercedes-Benz C-Class, Porsche 911, Honda Civic, BMW M, Chevrolet Corvette, Mercedes-Benz E-Class, and Toyota RAV4 to round out the top ten.
“For the sixth year running the Ford F-150 retains the number one spot as Canada’s top-searched vehicle on autoTRADER.ca, despite being the only truck on the car-dominant 2020 Top Searched list,” said Jodi Lai, editor-in-chief, autoTRADER.ca. “The Toyota RAV4 stood as the solitary SUV, which is a bit of a surprise considering how popular SUVs are, while Canadian shoppers are still seeking luxury options like the Porsche 911, BMW’s M Models, and the Mercedes-Benz E-Class and C-Class.”
The most searched vehicles list varies quite a bit based on the providence of Canada surveyed, perhaps unsurprisingly. Alberta and Manitoba, where trucks have always been incredibly popular, favored the Ford F-150 most. However, British Columbia was more interested in luxury vehicles, Saskatchewan and Ontario favored the Mustang, while Quebec preferred the more economical Honda Civic.
Some other findings from the study mirror trends from around the globe as well. That includes a major spike in used car sales early in the pandemic, as well as a sharp decrease in public transportation. And while less folks are buying subcompact cars, more and more are opting for hybrid and electric vehicles. Finally, a full 71 percent of buyers admitted they were interested in purchasing a car online, rather than in person.