In the world of rugged off-road SUVs, the Toyota Land Cruiser has long been one of the more prominent nameplates in the segment. The big ‘ute quickly developed a reputation for being one of the more comfortable, spacious, and capable such vehicles available, but Toyota hasn’t exactly changed it very much for a very long time now. Couple that with dwindling sales, and it isn’t terribly surprising to learn that the Land Cruiser will be going away after the 2021 model year.
This sad fact was recently confirmed by MotorTrend, which first heard rumblings of the Land Cruiser’s demise over a year ago. Now, it has reached out to Toyota and received confirmation in a statement that somewhat leaves the door open for an eventual return for the automaker’s longest-running nameplate.
“The Toyota Land Cruiser has been a legendary name for more than 60 years,” the statement read. “While it will be discontinued in the United States after the 2021 model year, we remain committed to the large SUV segment and will continue to explore future products that celebrate the Land Cruiser’s rich off-road history. We encourage loyal enthusiasts and intrepid adventurers to stay tuned for future developments.”
Toyota’s decision to discontinue the Land Cruiser isn’t terribly surprising, but it is interesting given the current climate. Collectors are paying big bucks for classic Land Cruisers these days as off-road SUVs become more and more popular. At the same time, automakers like Ford are adding off-road SUVs and variants as quickly as possible, including the Ford Explorer Timberline, 2021 Ford Bronco, and Ford Bronco Sport, to name a few.
The aging and expensive Land Cruiser just didn’t have much to offer buyers anymore, and that’s really a shame. Toyota sold just 1,761 of them through the first three quarters of 2020 – a minuscule amount compared to the competition. If the decision to discontinue the Land Cruiser is temporary, Toyota will have to do more to increase the vehicle’s appeal before bringing it back.
Sales Numbers - Mainstream Full-Size SUVs - Q3 2020 - United States
|MODEL||Q3 20 / Q3 19||Q3 20||Q3 19||Q3 20 SHARE||Q3 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
|TOYOTA LAND CRUISER||-27.49%||550||758||1%||1%||-26.19%||1,761||2,386|