While most of the world is ripe with an abundance of personal protective equipment thanks to efforts like Ford’s Project Apollo, many rural communities are still struggling to effectively keep COVID-19 at bay. Luckily, Ford South Africa recently spearheaded an effort by an organization dubbed Women on Wheels, creating a campaign called “RangeHer Drives with a Mission” that aimed to deliver these much-needed goods to a variety of rural communities.
Over a two-week period, 40 female journalists and digital content creators traveled 4,300 kilometers (2,671 miles) to hand-deliver hand-washing stations, soap, and face shields to rural hospitals, schools, and communities. FoMoCo also used this opportunity to also highlight its Ford Wildlife Foundation conservation projects.
These literal Women on Wheels traveled via a caravan of nine Ford Ranger pickups consisting of Thunder, Wiltrak, and Raptor models. The pickups proved to be up to the task of conquering a variety of demanding environments, whether that be traversing rocks, gravel, dirt, or muddy surfaces.
RangeHer Drives with a Mission kicked off in Otto Du Plessis High School in Port Elizabeth, where Ford donated an engine to the school’s technical department. Next, it headed to the Umlamli Hospital near Sterkspruit in the rural Eastern Cape to deliver some much-needed face shields for nurses, doctors, and other essential workers.
The last stop was the Mbhili Primary School in Walaza near the Lesotho border, where Ford donated two specially developed portable Flow-Bin hand-washing stations and 300 soap bars for each station. But aside from these important donations, the mission allowed 40 women to give back to their communities in a meaningful way.
“With RangeHer, we are demonstrating that individuals have the power to change the world around them and that women are highly influential and valued change-makers in our society,” said Neale Hill, MD of FMCSA. “Facilitated by the exceptional, sure-footed capabilities of the locally assembled Ford Ranger, our RangeHer Drives with a Mission campaign provides the platform for a wide range of women to truly ‘Live The Ranger Life’ by experiencing exactly what this remarkable vehicle can do, sharing the journey with special people, helping others and, importantly, having a lot of fun while doing so.”