• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

2021 Bronco Allocations Rumored To Only Fill Around 30 Percent Of Reservations

Sponsored Links

We received a bit of good news just yesterday concerning the 2021 Ford Bronco, as the automaker confirmed that orders banks for the reborn SUV are set to open up on January 20th. That puts the new Ford Bronco on track for deliveries to begin in the summer. Now, there are just a couple of numbers we’re waiting on – 2021 Bronco allocations for dealers, and estimated delivery dates, the latter of which order holders won’t learn until May.

2021 Bronco allocations, however, are beginning to roll into dealerships. And if this thread from Bronco6G is any indication, they’re not looking so great. A member there that works for a Ford dealership recently reported that his dealership’s allocations will only be enough to fill reservations placed on the first two days they were available – or around 30 percent of the total reservations they’ve received so far.

Sponsored Links

The member goes on to say that his zone rep not only confirmed that number for the specific dealership’s 2021 Bronco allocations but also said that “it was around 30 percent of the reservations for most dealers.” If true, this means that not even a third of the 190,000 plus reservation holders will be getting a 2021 Bronco, which is obviously a bit of a disappointment.

Ford has already said that many reservation holders would wind up getting a 2022 model year Bronco instead of a 2021, and just yesterday pointed out that folks who wait will receive a host of benefits including new exterior colors, new roof options, vehicle options, and special editions to choose from. This is in addition to the Sasquatch Package/manual transmission option, which won’t debut until 2022, and the late-availability Shadow Black-painted hardtop.

Sponsored Links

2021 Ford Bronco Badlands Two-Door

Regardless, there are undoubtedly a lot of reservation holders that want to get their hands on a new Bronco as quickly as possible, and may not want to wait until later in the year or early 2022. But since this is just one report from one dealer, we’ll take it with a grain of salt until some more official numbers start rolling in.

We’ll have more on this as soon as it’s available, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Sponsored Links

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Sponsored Links

3 Comments

Leave a Reply
  1. If the delay of the the new Ford Bronco continues as it has over the past few years it will make it easier for people to maybe visit Jeep Wrangler Dealers.I have an 2004 Wrangler Rubicon that I am considering upgrading.When talk of new Broncos coming out was a possibility I decided to wait before buying.I’ve waited long enough.Going to go to local Jeep dealer Monday morning.Bottom line continual promises from Ford on when this new Bronco is coming out is probably not making Ford many new potential customers.I currently own three Ford vehicles,2001 Mustang Bullitt,2005F-150 FX4 truck,and a 2018 Escape that we really like.Also a couple of vehicles that Ford would consider off brand 2004 Wrangler Rubicon,and a 2007 GMC Envoy Denali.Sincerely,Michael K Brier

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Super Duty Sedan Blends An F-250 With A Ford Focus: Video

2018 Ford GT ’67 Heritage Edition Expected To Rake In Big Bucks At Auction: Video