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2021 Ford Bronco Order Banks Open For Dealers

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Ford Authority has just learned from numerous dealer sources about a very exciting development: Ford has opened up the order banks for the 2021 Ford Bronco. Essentially, this means that reservation holders now have the ability to finalize and lock in their preferred Bronco configuration before production starts later this year. It’s been a long road getting to this point, and there are still some things prospective owners should know before rushing to complete their desired Bronco build.

2021 Ford Bronco reservation holders should note that order banks opened for dealers via the FMC Dealer ordering system, which dealers use to order vehicles. However, as of this writing, the Ford.com reservation tool is not accepting finalized orders from customers. We expect this to change within the next several hours, possibly by early morning January 20th, 2021.

For the Bronco, Ford has implemented a build process that gives the earliest 2021 Ford Bronco reservation holders a higher priority, meaning those that successfully reserved a spot when Ford first announced the Bronco back in July 2020 will be placed ahead of those who reserved their Bronco later.

Another important thing to note is that Ford recently decided to allow 2021 Ford Bronco reservation holders the ability to defer the build of their order until the 2022 model year. Ford Authority recently covered why future Bronco owners may want to wait, as The Blue Oval stated that new colors, options, and special editions will be available for the off-roader’s second year of production.

Additionally, some 2021 Ford Bronco owners are going to be forced to wait for the 2022 model year anyway, as an extensive set of options simply aren’t going to be available until then. That includes the following configurations and/or items:

  • Sasquatch Package models paired with the 7-speed manual transmission
  • Four-Door Bronco models paired with the Roof Rack and the Sasquatch Package
  • Body colored and white-painted modular hardtops

Similarly, certain options are being punted to later 2021 model year, including:

  • All Bronco two-door models
  • Sasquatch Package models equipped with the 10-speed automatic transmissions
  • Wildtrak trim
  • Shadow Black-painted hard top
  • 2.7L Ford EcoBoost V6
  • Lux Equipment Group
  • Leather-trimmed interiors
  • Dual soft and hard top option
  • First Edition models with the black interior

Once the banks fully open up, any reservation holder should be able to complete that next step, converting the reservation into an actual vehicle order. Reservation holders will have from now until March 19th, 2021 to convert their reservation into an order. If no action is taken by that date, it will automatically be converted into a 2022 model year order.

It’s also worth noting that, as Ford Authority was first to report, the 2021 Ford Bronco order guide was released to dealers on Tuesday.

We’ll have more on the new Bronco very soon, so subscribe to Ford Authority for the latest Ford Bronco news and continuous Ford news coverage.

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Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Mike

    We went to our Ford dealership today to place a order and our sales manager who does the orders took today off. SMH

    Reply
  2. Stalkbroker94

    I can’t tell if you’re actually disappointed or not.
    It’s standard practice for most dealerships to take different days off every week. My dealership switched days off among the sales staff once a quarter and you were guaranteed two saturdays off per month.

    Reply
  3. FE Bronco

    Is anyone having their dealer trying to charge an $5K over MSRP for their Bronco First Edition order? I understand supply and demand by this is just wrong after dealing with the ordering issues, patiently waiting, and now dealer trying to rip off a potential customer. What is recommended in this case?

    Reply

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