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Ford Brazil Sales Decrease 14 Percent In December 2020

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Ford Brazil sales decreased 14 percent to 16,430 units in December 2020 compared to December 2019 results.

Individual model sales performance was as follows:

During the complete 2020 calendar year, Ford Brazil sales decreased 36 percent to 139,255 units.

Sales Results - December 2020 - Brazil - Ford

MODELDEC 2020 / DEC 2019DECEMBER 2020DECEMBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-1.07% 3,2413,276-29.75%24,031 34,206
FUSION-100.00% 012-96.88%26 832
KA-22.57% 10,40613,440-40.08%93,234 155,590
MUSTANG+158.82% 4417-8.85%350 384
RANGER+3.27% 2,4032,327-10.73%19,833 22,218
TERRITORY* 289**1,558 *
FORD TOTAL-14.13% 16,43019,134-36.28%139,255 218,527

The Ford Authority Take

Ford Brazil sales suffered another notable decline in December 2020, which has taken place during each of the twelve months of the 2020 calendar year. In fact, Ford sold fewer units in December than it did in November, which is in stark contrast to what has taken place with most automobile brands in Brazil during the same month.

This prolonged depressed performance was what prompted FoMoCo to announce on Monday, January 11th, 2021 that it plans to cease manufacturing operations in Brazil. The move will sharply reduce The Blue Oval’s sales volume and associated market share in that country.

Only two imported vehicles, the Ford Ranger and Mustang, managed to increase their sales during December. Additionally, the new Chinese-made and engineered Ford Territory posted the second-best performance of its first four months in the Brazilian market.

About The Numbers

Further Reading & Sales Reporting

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