Just yesterday, Ford Authority exclusively reported that Ford was testing an F-150 signing solution for its non-magnetic aluminum body that would allow owners to stick signs on the doors and tailgate of the pickup. Now, our spy photographers captured new photos of a prototype out testing that confirm the fact that the automaker is indeed working on a new signing solution for aluminum bodies.
The 2021 Ford F-150 prototype that we spied driving around doesn’t seem to be trying to cover up this fact, either. It’s wearing signs on both doors and the tailgate that read (in English and Spanish) “video recordings, for vehicle development purposes, Project MOART,” which could presumably stand for “moving art.” The signs also have a 1-800 number, which just so happens to be Ford’s customer service number, located at the bottom of the sign.
The signs don’t appear to be attached to the truck using a mat as a base, which is what more than one aftermarket signing solution for aluminum bodies utilize. The problem with this approach is those solutions use adhesive and aren’t quite as easy to remove. Instead, these look like thin signs that are directly attached to the truck’s body, which could be accomplished using magnetic paint – a relatively easy and simple way around the problem.
As 2015 newer Ford F-150 owners know all too well, Ford’s switch to aluminum bodies made it impossible, without an aftermarket solution, to stick a magnetic sign to their trucks. This has been a problem for many small business owners to date, as those types of signs are a quick and easy way to advertise their businesses while on duty, then peel them off and store them when they’re not working. Luckily, Ford seems to have a viable solution in the works that should solve that problem once and for all.