The Ford Fiesta ST and Puma ST are two of The Blue Oval’s most popular models in the UK, but now, buyers will have to pay significantly more for either of them. These aren’t just typical, year-over-year price increases, either, as a Ford UK spokesperson reportedly told Autocar that the jumps are a direct result of Brexit pricing.
The Fiesta ST in ST-2 trim has seen its MSRP rise by £1,455 ($1,983 USD) to £23,405 ($31,902), while the ST-3 and ST Edition jumped £1,695 ($2,310) to ring in at £26,270 ($35,807) and £28,770 ($39,215), respectively. Meanwhile, the brand new Puma ST, which was just revealed last fall, has seen its base price jump from £28,495 ($38,840) to £30,415 ($41,457) – a £1,920 ($2,617) increase.
Brexit has a direct impact on the cost of producing the Fiesta ST and Puma ST because certain engine components used in the models’ 1.5L EcoBoost I-3 are sourced from the United States. Those components exceed the allowable limit of goods that can be assembled outside of the UK and EU for tariff-free access.
This rule of origin figures to affect other models in Ford’s lineup as well as other automakers, which could lead to further price increases in the near future. However, there is hope that some further clarity can be given regarding the newly ratified agreement, which could have a huge impact on the automotive industry as a whole.
Meanwhile, as recently as last spring, Ford warned the UK government that it could cease manufacturing in the U.K. completely if the government doesn’t step in to help. Despite resuming production at the Ford Dagenham Engine Plant and Ford Bridgend Engine Plant (temporarily, until the plant closed last September) following a prolonged shutdown caused by the COVID-19 pandemic, a soft market has made returning to normal levels of production all the more difficult.