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Ford GT Sales Total 50 Units In Q3 2020

By Francisco Cruz

January 1, 2021 6:02 pm

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In the United States, Ford GT sales totaled 50 deliveries in Q3 2020, a decrease of two units compared to 52 units sold in Q3 2019.

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 YTD 20 / YTD 19 YTD 20 YTD 19
GT -3.83% 50 52 -21.39% 147 187
TOTAL -3.83% 50 52 -21.39% 147 187

Competitive Sales Comparison

The slight percent decline in Ford GT sales (deliveries) in the U.S. during Q3 2020 represented the smallest percentage decrease of any vehicle in the segment. The Ford GT’s sales performance this quarter lands it in sixth place out of eight competitors.

As such, the Ford GT was outsold by the Chevrolet Corvette, Porsche 911, Mercedes-AMG GT-Class, Mercedes-Benz SLC, Porsche 718 Cayman and 718 Boxster, Mercedes-Benz SL-Class, Audi R8 and Nissan GT-R. The GT came in ahead of the BMW i8 by two units and the Acura NSX by roughly 20 units.

Sales Numbers - Sports Cars - Q3 2020 - USA

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET CORVETTE +33.34% 6,355 4,766 55% 48% -12.85% 12,634 14,497
PORSCHE 911 -7.88% 1,567 1,701 14% 17% +1.28% 6,402 6,321
MERCEDES-BENZ AMG GT -25.74% 750 1,010 7% 10% -10.56% 2,565 2,868
MERCEDES-BENZ SLC-CLASS +105.07% 728 355 6% 4% +6.87% 1,648 1,542
PORSCHE 718 +3.43% 1,084 1,048 9% 11% -38.93% 1,956 3,203
MERCEDES-BENZ SL-CLASS +37.04% 555 405 5% 4% +1.28% 1,350 1,333
AUDI R8 +41.00% 196 139 2% 1% -2.95% 395 407
NISSAN GT-R +14.15% 113 99 1% 1% -11.72% 241 273
FORD GT -3.83% 50 52 0% 1% -21.39% 147 187
BMW I8 -81.47% 48 259 0% 3% -82.51% 163 932
ACURA NSX -45.10% 28 51 0% 1% -58.91% 83 202
TOTAL +16.07% 11,474 9,885 -13.16% 27,584 31,765

Ford GT sales accounted for less than one percent of the segment’s sales volume in Q3 2020.

The dedicated sports car segment expanded an average of 16 percent to 11,474 in Q3 2020, meaning that the GT underperformed the segment average.

The Ford Authority Take

Ford GT sales fell at a much slower rate compared to many of its rivals, such as the BMW i8 (down 81 percent) or the Acura NSX (down 45 percent). Even so, the Ford supercar underperformed the segment. It also accounted for only 50 out of the 11,474 total units sold in the segment – a relatively small share of a growing segment.

As we have pointed out over the past few years, comparing Ford GT sales to those of other segment contenders isn’t exactly an apples-to-apples comparison, since the GT is a very different product compared to the other models in the space. In particular, the way Ford builds and sells the GT super car is extraordinarily different than from any other segment contender.

Take, for instance, the Chevrolet Corvette marketed by Ford’s cross-town rival, General Motors. Generally speaking, interested customers can simply visit their local Chevy dealer and purchase the sports car. By contrast, to buy a Ford GT, one must first apply and be approved by Ford. As such, the sales success of the Ford GT cannot be gauged on a similar scale as the other segment contenders. What’s more, Corvette pricing starts at less than $60,000 whereas the Ford GT has a base MSRP several times higher than that.

Though The Blue Oval will only produce a finite amount of units of the of Ford GT, we can’t help but wonder whether the Dearborn-based automaker would have been better off had it taken a very different approach to the vehicle, such as planning a mass-produced mid-engine car such as the mid-engine Corvette C8.

In August, The Blue Oval announced two new special editions of the 2021 Ford GT – the GT Heritage Edition as well as the GT Studio Edition. Deliveries of these models are scheduled to begin in early 2021 before Ford GT production winds down in 2022.

About The Numbers

  • All percent change figures compared to Ford GT sales in Q3 2019
  • In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
  • Sales figures for the Jaguar F-Type, Maserati and Lotus models not available, as they are not published by the respective automakers
Ford Motor Company Q3 2020 sales reports:
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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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