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U.S. Ford Motor Company Sales Decrease 10 Percent In Fourth Quarter 2020

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Ford Motor Company sales decreased 10 percent to 542,749 units during the fourth quarter of 2020 in the United States. Sales decreased at both FoMoCo brands, Ford and Lincoln.

“Fourth quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “We began to see our strongest evidence of this in December with retail sales up 5.3 percent with the launch of our new F-150, Bronco Sport and Mustang Mach-E. We are well positioned to see the benefits of our focused efforts throughout 2021,” he added.

FoMoCo Sales Notes – U.S. Q4 2020

Sale types:

  • Total Ford Motor Company sales during Q4 2020 decreased 10 percent to 542,749 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 10 percent to 511,735 units:

Lincoln sales decreased 7 percent to 31,014 units:

During the complete 2020 calendar year, Ford Motor Company sales decreased 16 percent to 2,044,744 units.

Sales Results - Q4 2020 - USA - Ford

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BRONCO SPORT* 5,120**5,120 0
E-SERIES-7.96% 11,81512,837-17.89%37,001 45,063
ECOSPORT-5.02% 13,34514,051-6.43%60,545 64,708
EDGE-14.88% 32,02437,621-21.39%108,886 138,515
ESCAPE-1.77% 46,74347,587-26.05%178,496 241,388
EXPEDITION+7.52% 26,09124,267-9.93%77,838 86,422
EXPLORER+28.71% 66,00851,284+20.93%226,217 187,061
F-SERIES-15.20% 198,388233,952-12.17%787,422 896,526
FIESTA-99.15% 627,315-94.42%3,354 60,148
FLEX-97.41% 1596,147-80.20%4,848 24,484
FUSION-37.76% 20,00132,137-33.35%110,665 166,045
GT-33.33% 2842-23.58%175 229
HEAVY TRUCKS+31.01% 4,1063,134-39.21%10,036 16,510
MUSTANG-21.44% 13,45317,124-15.73%61,090 72,489
MUSTANG MACH-E* 3**3 0
RANGER-17.88% 27,14833,059+13.30%101,486 89,571
TRANSIT+2.71% 37,88636,885-14.50%131,556 153,868
TRANSIT CONNECT-8.36% 9,35510,208-16.83%34,596 41,598
FORD TOTAL-9.99% 511,735568,507-16.06%1,939,334 2,310,494

Sales Results - Q4 2020 - USA - Lincoln

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR+13.33% 7,2806,424+177.30%23,080 8,323
CONTINENTAL-24.66% 1,3901,845-20.10%5,262 6,586
CORSAIR+6.64% 8,0507,549+1.60%26,227 25,815
MKT-35.64% 177275-90.29%329 3,388
MKZ-41.54% 2,3854,080-29.38%12,518 17,725
NAUTILUS-13.42% 6,6907,727-28.28%22,742 31,711
NAVIGATOR-7.57% 5,0425,455-18.25%15,252 18,656
LINCOLN TOTAL-7.02% 31,01433,355-6.06%105,410 112,204

Sales Results - Q4 2020 - USA - FMC Totals

BRANDQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-9.99% 511,735568,507-16.06%1,939,334 2,310,494
LINCOLN TOTAL-7.02% 31,01433,355-6.06%105,410 112,204
FMC USA TOTAL-9.82% 542,749601,862-15.60%2,044,744 2,422,698

About The Numbers

Further Reading & Sales Reporting

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Written by Deivis Centeno

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