Since Ford made the switch to aluminum body panels starting with the 2015 Ford F-150, some owners have found themselves in a bit of a pickle. Aluminum isn’t magnetic, which means that we can’t just stick magnetic signs on newer F-150s, as we’ve done for decades prior. There are a few aftermarket solutions currently available, but Ford is now working on a F-150 signing solution of its own.
The automaker is currently testing a magnetic F-150 signing solution that will allow signs to stick to the truck, Ford Authority has learned from sources familiar with the matter. The solution is part of an internal Ford project that is nearing completion and will allow signs to be stuck to both the doors and the tailgate of the F-150.
Current aftermarket solutions require owners to first apply something like a mat to the body panels of the 2015 and newer F-150, or other vehicles with aluminum body panels, which adhere to the panels using adhesive. Then, magnetic signs can be placed on top of those mats as normal. The mats can be removed without damaging the paint or leaving residue behind, but the process is far from user-friendly.
It’s unclear exactly how Ford’s F-150 signing solution will work at the moment, or if it will even involve anything magnetic. But the fact that Ford is working on this at all should come as music to the ears of business owners, fleet operators and others that like to have an easy and cost-effective way to advertise their business on their trucks. Right now, their only option is to go with stickers or vinyl wraps, which can be considerably more expensive and more permanent, too.