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Ford Warns Suppliers To Stop Leaking Prototype Photos To Media

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Recently, we’ve seen a wave of prototype photos depicting future Ford models show up in all sorts of places across the web. But while these leaks are obviously of interest to the media and car buyers/enthusiasts, they aren’t such a good thing for automakers trying to keep their new products under wraps prior to their official reveals. So to try and clamp down on this illicit activity, Ford has sent out a letter warning its suppliers asking them to stop sharing these prototype photos.

Ford didn’t name a specific model or photograph in the letter, but needless to say, almost every new/future product in the automaker’s portfolio has suffered some sort of leak in recent months. That includes the Ford Maverick, 2021 Ford Bronco, 2021 Ford F-150, and 2021 Ford F-150 Raptor, to name a few.

Ford admits in the letter that some of the leaks have come from its own team members, but also points out that some of the breaches have come from its suppliers as well. The automaker says it has a zero-tolerance policy for such violations and expects its partners to do the same. Ford goes on to say that suppliers who violate these terms could face repercussions and “recovery actions” for any damages resulting from the leaks.

Needless to say, when prototype photos like these leak out, it diminishes an automaker’s competitive advantage in a big way. Competitors are able to see what’s in the works and respond accordingly. Granted, spy photos have long been a big part of the automotive media’s coverage, but at the same time, automakers have to do whatever is necessary to protect their assets, even if that means switching suppliers over a perceived leak.

We’ll have more on this soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. fpvfan

    What’s interesting to me about this is that none of these automakers who have their products leaked are really manufacturing anything impressive. When Ford build the current GT supercar, it was done so in absolute secrecy. No one knew about it until the day it rolled out into the open. Yet leaks were happening left and right with everything else. Ford hasn’t done anything impressive since then that deserves to be so secretive and it isn’t like Chevrolet is doing anything to compete with Ford at all at this point and neither is Dodge. Dodge is over in it’s own little prosperous world making cars for America that are loved and coveted by all, bucking the trends of electric vehicles and whatever other nonsense is coming out these days. Chevy is just trying to stay alive and relevant and Ford is (as usual) going with the worst ideas possible and thinking they’re doing something great!

    Reply
    1. MikeyTX

      I call Bull $hit! You need to put down the crack pipe son before you cause yourself further brain damage. There is a reason that almost all police departments nationwide are divesting themselves of the Charger as quickly as they can. The car is a POS. The front end will not hold up to heavy use. The take rate for the Durango vs the Ford Explorer is zilch! Again, quilty and long term durability is the issue.

      Reply
  2. Me

    Stop leaking pics of an unnecessary truck being built in junk Mexico.

    Reply
  3. Me

    “Dodge is over in it’s own little prosperous world making cars for America that are loved and coveted by all,”..

    Dodge produces 2 cars, both in Canada, and they are not the sales leader in their segments.

    Reply
    1. Justin

      Thank you for that reply lol

      Reply
    2. fpvfan

      you’re right, but they’re steady and their business model works. To be honest they’re actually doing quite well.

      Reply
  4. Roy Chile’s

    The FORD Bronco is a “Hit” waiting to happen, As for the sexy FORD GT it’s not built on a regular FORD Assembly line. I like Dodge and what they are doing the not building American it’s owned by Fiat

    Reply
  5. MikeyTX

    @Me ………… Get over yourself or, do us a favor, move to the hermit kingdom. This is a global economy. Your adult diapers are made overseas along with your rotary phone. Your clothes and the computer you use are made in China or, the far east. And yes, Joe Biden is the president!

    Reply

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