Ford Authority

Huge New 2021 Ford F-150 Advertising Campaign Kicks Off Today: Video

The all-new 2021 Ford F-150 is rolling off production lines at the Ford Dearborn Truck Plant and Kansas City Assembly Plant, with thousands more pickups awaiting final inspection at various areas around both Detroit and Kansas City. Early orders are strong as well, according to Ford, which bodes well for the truck’s launch. Now, The Blue Oval is kicking things into high gear with a comprehensive new 2021 Ford F-150 advertising campaign that includes five new commercials.

The five multi-channel 2021 Ford F-150 advertising spots will air tonight during the college football playoff games, and aim to highlight the truck’s new tech, best-in-class payload and towing capabilities, and general toughness.

The first ad, dubbed “Cabin,” tells the story of a Ford F-150 owner building a cabin in the woods, using nothing but his own ingenuity, can-do work ethic, and the useful capabilities of the 2021 F-150, showing off the truck’s brains in addition to its brawn.

The next ad, dubbed “Never Stop Working,” shows off the F-150’s tailgate work surface, Pro Power Onboard generator, Max Recline Seats, and over-the-air update capability.

Next up is “Brand New Tough,” which covers the 2021 F-150’s best-in-class payload, interior work surface and stow-away shifter, best-in-class towing, and another appearance by the Pro Power Onboard system, which this time lights up an entire campsite.

The fourth new F-150 ad spot is dubbed “Breakfast,” and once again touts the up-to 7.2 kW of power available from Ford’s Pro Power Onboard system. This time around, the pickup powers an entire kitchen for a little breakfast out in the wilderness.

The fifth and final commercial is called “Business in the Back,” and demonstrates the usefulness of the interior work surface, tailgate work surface, and Pro Power Onboard system, as an owner uses all of them to do a little woodworking out in the woods.

Be sure and check out all of the new commercials here, and keep an eye out for their official debut tonight during the college football playoffs.

We’ll have more on the 2021 F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. M.S. Watchdog

    Will Ford show that all the F-150’s in sick bay have ALL QUALITY ISSUES RESOLVED?

  2. Tommy Wingard

    I ordered and made a downpayment on a 2021 Ford F-150 Platinum back in September 2020 and have yet to receive a VIN number. I guess the advertisements don’t reflect Ford’s inability to produce.

  3. royly

    I’d love to see big emphasis given to the ecoboom engine line, ford needs to tell everyone via their ads, how great and long lasting these mills are! If you’re going to tell one, tell a a big one!!

  4. Gary.

    In 2003 the new 2004 ford pickup came out and I bought one in January 2004. Still driving it today working as good as it did on the first day. Now it’s time in 2021 to buy a new ford NEW Ford pickup with no worries of sick bay.

    1. royly

      If you own a 2004 F150, my guess is, 5.4 liter V-8, it’s lasted 17 years, typical for the great V-8 powered f150s, many twice that age are still registered and doing fine. Take a good look at the ecoboom engines, my guess is they’ll not last 17 years, at least avoid the tiny mills. If you can get the 5.0, you should be a great shape engine wise, if not, good luck.

  5. Ryan

    Where’s the electric version at?

  6. Ray

    Be nice if they spent some of that advertising money and actually put it towards being able to produce one in a timely manner.

  7. Tommy Wingard

    Exactly. I ordered a 2021 Platinum in September 2020 and have yet to get a VIN number. So much for customer service. I may get it in July 2021 at the rate they’re going.

  8. Joe Maynard

    Ordered in August. Still no build date or eta. Sounds like they don’t care about custom builds, or communicating in general.

  9. JoJo

    I ordered my 2021 f-150 in sept 2020 got my vin and truck is being built K.C. and I live in Michigan come on Ford!

  10. Tommy Wingard

    I thought that the response was rude. This surely isn’t a way to advertise or promote sales for Ford. The dealer informed me yesterday that mid February they should receive my new
    Platinum 2021.

  11. Robert Blanchard

    Hello! I came to this sight seeking information on a new Ford truck commercial. I’ve seen parts of the commercial just twice and I’m fairly certain it was filmed in the northwest, but that’s all I know about it.
    If anyone out there knows where this commercial was filmed please reply on hear.
    Thank you!


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