The all-new 2021 Ford F-150 is rolling off production lines at the Ford Dearborn Truck Plant and Kansas City Assembly Plant, with thousands more pickups awaiting final inspection at various areas around both Detroit and Kansas City. Early orders are strong as well, according to Ford, which bodes well for the truck’s launch. Now, The Blue Oval is kicking things into high gear with a comprehensive new 2021 Ford F-150 advertising campaign that includes five new commercials.
The five multi-channel 2021 Ford F-150 advertising spots will air tonight during the college football playoff games, and aim to highlight the truck’s new tech, best-in-class payload and towing capabilities, and general toughness.
The first ad, dubbed “Cabin,” tells the story of a Ford F-150 owner building a cabin in the woods, using nothing but his own ingenuity, can-do work ethic, and the useful capabilities of the 2021 F-150, showing off the truck’s brains in addition to its brawn.
Next up is “Brand New Tough,” which covers the 2021 F-150’s best-in-class payload, interior work surface and stow-away shifter, best-in-class towing, and another appearance by the Pro Power Onboard system, which this time lights up an entire campsite.
The fourth new F-150 ad spot is dubbed “Breakfast,” and once again touts the up-to 7.2 kW of power available from Ford’s Pro Power Onboard system. This time around, the pickup powers an entire kitchen for a little breakfast out in the wilderness.
The fifth and final commercial is called “Business in the Back,” and demonstrates the usefulness of the interior work surface, tailgate work surface, and Pro Power Onboard system, as an owner uses all of them to do a little woodworking out in the woods.
Be sure and check out all of the new commercials here, and keep an eye out for their official debut tonight during the college football playoffs.