Ford Authority

What Are Ford Vignale Vehicles, Which Are Sold In Europe?

Those who live in Europe are likely already quite familiar with the Ford Vignale name, as it graces a number of vehicles sold in the region. But those living in other parts of the world might be wondering exactly what Vignale means or signifies. Vignale was actually the name of an Italian coachbuilder that was established in the late 1940s, but has since grown to encompass a variety of high-end Blue Oval vehicles worth of such a distinguished name.

Ford doesn’t currently sell Lincoln vehicles in Europe, nor does it plan to, as Ford Authority exclusively reported last October. Instead, it offers the Vignale treatment for six of its models, which are essentially range-topping, high-end versions of those vehicles. The Ford Vignale distinction places these models above any other trim level available for those vehicles, including ST, Platinum, and other higher-end trims.

Vignale models come with a host of features that would look right at home on or inside of a Lincoln, including quilted leathers, wood and metal interior trim, exclusive exterior color and appearance packages, and top-of-the-line audio and entertainment features. Currently, Ford offers Vignale versions of the Ford Edge, Ford Fiesta, Mondeo, Kuga, S-Max, and Focus.

Back in 2017, Ford began allowing all of its UK stores to order Vignale vehicles after previously limiting their sale exclusively to the FordStore network, which were flagship stores that featured interactive displays, customer lounges, and other high-end amenities.

Initially, the Vignale models that were sold at FordStore locations offered customers exclusive access to Vignale lounges and Vignale customer relationship managers. Following the successful rollout at 70 FordStore locations, the Vignale was rolled out to all UK Ford dealerships.

We’ll have much more on the Ford Vignale line and its specific vehicles and functions very soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Archknight

    The Vignale trim level should be brought to the US, some would love swanky interiors on Ford designs versus Lincoln.

  2. Chris

    Please Ford just fast track a redesign of the front end of the Escape. Everything’s great except for that. It looks like a frog.

    1. Mark

      Just give us the foreign market front ends.

  3. Mark

    How do we not get the Puma in the US?!?

  4. Motorpsychology

    I wonder if Mulally had advocated for terminating Lincoln when Mercury was axed. It would have made sense in ’08-09 then and do the Vignale theme on Ford-branded vehicles here, maybe with Lincoln accents. Maybe use the Platinum moniker here.

  5. Roy Chile’s

    Lincoln needs to stay open in the American market and start building Luxury Automobiles again. Vignale trim needs to stay in Europe period. The Puma model should have came to the American market as the 2021 Escape


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