Soon after the 2021 Ford Bronco Sport first arrived in dealer showrooms, Ford Authority broke the news that The Blue Oval increased prices across every trim level, albeit by small amounts. Now, we’re back to report another set of price increases, as the Dearborn-based automaker is once again raising the cost of the rugged crossover.
Set to go into effect on February 24th, 2021, the changes represent the first time that Ford has extended the price increases to some options and accessories.
| Trim Level | Original Price | New Price |
|---|---|---|
| Big Bend | $28,320 | $28,420 |
| Outer Banks | $32,320 | $32,420 |
| Badlands | $32,820 | $32,920 |
| Options | ||
| Class II Trailer Tow Package | $495 | $545 |
| 18" Machined-Face Aluminum Ebony Black-Painted Wheels | $595 | $645 |
| Accessories | ||
| Liftgate Privacy Curtain | $109 | $110 |
| Center Console Vault | $338 | $340 |
| First Aid Kit | $38 | $40 |
| Assistance Kit – On-Road | $59 | $60 |
| Assistance Kit – Off-Road | $179 | $210 |
| Interior Bike Rack | $238 | $240 |
| Mudflaps Kit Front | $339 | $340 |
| Mudflaps Kit Rear | $339 | $340 |
| Mudflaps Kit Front And Rear | $678 | $680 |
| Fender Flare Kit I | $499 | $500 |
| Fender Flare Kit II | $499 | $500 |
The good news is that pricing hasn’t really increased all that much across the board for the 2021 Ford Bronco Sport, with the three affected trims receiving an additional $100 dollars tacked on to the MSRP. And considering that all of the accessories that saw their prices increase are completely optional, we suspect that shoppers will be able to easily swallow these marginally more expensive items.
That’s especially true in light of how quickly dealers are moving the new off-road crossover. The 2021 Ford Bronco Sport is so hot that it averages a short 11 days on dealer lots. Additionally, 8,050 examples found new homes in January, a figure that is bound to increase as production continues to ramp up.
Given the high levels of interest in the Bronco Sport, it isn’t too surprising that The Blue Oval increased prices on certain trims and accessories. It’s also worth noting that Ford is currently offering $500 off and low-interest financing on the new rugged CUV.
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