Yesterday, there was a bit of confusion surrounding an announcement Ford Argentina made on its Facebook page. Prior to the live event, Ford hinted that the Ford Bronco would be launching in the South American country, which led everyone to believe it was talking about, well, the Ford Bronco. But the reveal was actually for the 2021 Ford Bronco Sport, which it has now confirmed as the sole member of the Bronco family set to go on sale in Argentina this year.
The 2021 Ford Bronco Sport is already on display in Pinamar Norte and Cariló on the Atlantic Coast of Buenos Aires for those that are interested in getting an up-close and personal look at Ford’s newest crossover.
While this news might come as a slight disappointment to Argentinians who were looking forward to buying a regular Bronco, the Bronco Sport is indeed a nice consolation prize and a highly capable vehicle in its own right.
The 2021 Ford Bronco Sport is produced at the Ford Hermosillo Assembly Plant in Mexico, and like its big brother, is designed to offer excellent off-road capability, but in a small, easy-to-live-with, and more affordable package. It shares the Ford C2 platform with the Ford Escape, though as we recently reported, it varies quite a bit from that crossover, dimensionally speaking.
Ford has struggled to establish itself in South America in recent years, but the arrival of the Bronco Sport is part of its renewed effort to revamp its lineup there with a focus on SUVs, crossovers, pickups, and light commercial vehicles.
While The Blue Oval recently decided to cease manufacturing in Brazil altogether, it is investing $580 million in the Ford Pacheco Assembly Plant as it prepares to build the next-gen 2023 Ford Ranger, which will be built on a revised version of the Ford T6 platform that also underpins the 2021 Ford Bronco.