Though 2021 Ford F-150 production is currently being threatened by a global chip shortage, the trucks that have reached dealers are apparently selling quite well. 2021 Ford F-150 inventory is turning at a very fast rate, spending an average of 9 days on dealer lots, a fact that was revealed by FoMoCo executives during a recent media briefing attended by Ford Authority.
This speaks to the tremendous amount of interest consumers have shown in the new Ford F-150 after Ford reported it had received a record number of retail orders for the pickup as of early December, as customer sold orders rose 210 percent year-over-year and dealer orders for stock were more than double the current production schedule.
Ford was prepared for this high level of demand, as it began producing the 2021 F-150 at both the Ford Dearborn Truck Plant and Kansas City Assembly Plant while prototypes were still in production. Those models were later held at the Detroit Metro Airport and various places around the Kansas City plant until they were updated with the latest software and given final quality checks before being shipped to dealers.
Meanwhile, those getting their hands on that in-demand 2021 Ford F-150 inventory are also purchasing a truck that’s quickly racking up awards. The 2021 F-150 has already earned a Kelley Blue Book Best Buy award for the seventh consecutive year, as well as 2021 North American Truck of the Year, Edmunds Top Rated Truck of 2021, the Green Car Journal 2021 Green Truck of the Year, and the Detroit Free Press Truck of the Year.
Now, with the recently revealed 2021 F-150 Raptor launching this summer, the new F-150 figures to continue that momentum through the year.