Ford Authority

Bronco-Fighting 2021 Jeep Wrangler Rubicon 392 Starts At $75K

Back when the 2021 Ford Bronco was revealed last summer, Fiat Chrysler tried to spoil the party by unveiling its Jeep Wrangler Rubicon 392 concept. The automaker then confirmed that it would put the 2021 Jeep Wrangler Rubicon 392 into production last November. Now, we know how much it will cost, and needless to say, those interested in owning a V8-powered Wrangler are going to have to pay for the privilege.

The 2021 Jeep Wrangler Rubicon 392 Launch Edition comes with a starting MSRP of $73,500, which doesn’t include a destination charge of $1,495. Add that in, and early adopters will have to pay at least $74,995 for their V8-powered Wrangler, which is a pretty hefty sum. Of course, they will also be getting something the Ford Bronco will not offer – V8 power.

The Wrangler Rubicon 392 is powered by FCA’s 6.4L V8, which produces an even 470 horsepower and 470 pound-feet of torque. That power flows to all four wheels via a full-time 4×4 system, which propels the off-roader to 60 miles-per-hour in 4.5 seconds. It also comes with two exclusive features that aren’t found on any other Wrangler – a functional hood scoop and an active dual-mode exhaust.

The Wrangler Rubicon 392 also comes equipped with a two-inch lift, upgraded frame rails, unique suspension geometry, heavy-duty brakes, Fox high-performance shocks, revised transmission torque converter lockup control, and a 48:1 crawl ratio.

Inside, unique touches include leather seats with bronze Rubicon 392 stitching and performance-inspired, integrated upper bolsters and a leather-wrapped, performance steering wheel with wheel-mounted paddle shifters.

In addition to all these goodies, the Launch Edition also comes with a body-color hardtop and flares, steel bumpers, and additional options like the Safety Group and Cold Weather Group. And if all of that isn’t enough, buyers can also add a slew of options for an additional cost, including dual doors and/or tops, the Sky One-Touch Power Top and Integrated Off-road Camera, Trailer Tow Package, and 285/70R17C BF Goodrich KO2 All-Terrain Outline White Letter or 285/70R17C Falken Wildpeak M/T tires.

If nothing else, the 2021 Jeep Wrangler Rubicon 392 is an interesting competitor for the Bronco. The question is – will enough people be willing to pay its hefty asking price just for the privilege of owning a V8 Wrangler?

We’ll have more on all of Ford and Lincoln’s competitors soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. JimL

    While it’s cool Jeep “can” do this, they’re almost becoming cliched and boring. FCA seems to only have one trick up their sleeve: Throw a ridiculously powered V8 in it. (Hey I love V8’s, I have one in my ‘19 Bullitt and one in my ‘20 F150.) But it’s like that’s their only arrow in the quiver. Death wobble? Who cares. Shitty electronics? Who cares. But an incredible competitor coming in the Bronco? “Hemi all the things!”

    1. Jeff

      Incredible competitor coming in the bronco wtf are you smoking? Who wants a sissy bronco that is not even full size

  2. Roy Chile’s

    The direct competition for the Rubicon 392 is not the BRONCO, Jeeps on Trail Hawk which it’s likely to talk sales from. As I said the BRONCO might take sales from its own Escape. Jeep did this to take attention from the BRONCO which want work at $75K a pop. FORD never release all its new models in one year, but A 5.0 480hp 4X4 BRONCO is very do able

  3. Motorpsychology

    VOODOO Sasquach.

  4. Lee Glidewell

    $75K huh? Ford hasn’t released the fullsize Bronco yet. We’ll see how much of a ‘competitor’ it is.

  5. Mike says..

    Seems male insecurity is not just a guy issue. This Jeep is destined to be a ‘parking lot poseur’ at best. Rock crawling is …… duh! crawling.

  6. Country Roads

    According to the Jeep web site, the new Jeep Rubicon 392 Wrangler can only tow 3,500 pounds, the same as all the Wranglers with little engines. My question is, with 470 lbs torque and 470 horsepower, why isn’t this super powerful Wrangler rated to tow 10,000 lbs or more? My F150 with a small 3.5 V6 is rated to tow 13,200 lbs and it has less horsepower and torque.


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