Back when the 2021 Ford Bronco was revealed last summer, Fiat Chrysler tried to spoil the party by unveiling its Jeep Wrangler Rubicon 392 concept. The automaker then confirmed that it would put the 2021 Jeep Wrangler Rubicon 392 into production last November. Now, we know how much it will cost, and needless to say, those interested in owning a V8-powered Wrangler are going to have to pay for the privilege.
The 2021 Jeep Wrangler Rubicon 392 Launch Edition comes with a starting MSRP of $73,500, which doesn’t include a destination charge of $1,495. Add that in, and early adopters will have to pay at least $74,995 for their V8-powered Wrangler, which is a pretty hefty sum. Of course, they will also be getting something the Ford Bronco will not offer – V8 power.
The Wrangler Rubicon 392 is powered by FCA’s 6.4L V8, which produces an even 470 horsepower and 470 pound-feet of torque. That power flows to all four wheels via a full-time 4×4 system, which propels the off-roader to 60 miles-per-hour in 4.5 seconds. It also comes with two exclusive features that aren’t found on any other Wrangler – a functional hood scoop and an active dual-mode exhaust.
The Wrangler Rubicon 392 also comes equipped with a two-inch lift, upgraded frame rails, unique suspension geometry, heavy-duty brakes, Fox high-performance shocks, revised transmission torque converter lockup control, and a 48:1 crawl ratio.
Inside, unique touches include leather seats with bronze Rubicon 392 stitching and performance-inspired, integrated upper bolsters and a leather-wrapped, performance steering wheel with wheel-mounted paddle shifters.
In addition to all these goodies, the Launch Edition also comes with a body-color hardtop and flares, steel bumpers, and additional options like the Safety Group and Cold Weather Group. And if all of that isn’t enough, buyers can also add a slew of options for an additional cost, including dual doors and/or tops, the Sky One-Touch Power Top and Integrated Off-road Camera, Trailer Tow Package, and 285/70R17C BF Goodrich KO2 All-Terrain Outline White Letter or 285/70R17C Falken Wildpeak M/T tires.
If nothing else, the 2021 Jeep Wrangler Rubicon 392 is an interesting competitor for the Bronco. The question is – will enough people be willing to pay its hefty asking price just for the privilege of owning a V8 Wrangler?