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Ford Brazil Sales Decrease 36 Percent During The 2020 Calendar Year

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Ford Brazil sales decreased 36 percent to 139,255 units during the complete 2020 calendar year. The results place Ford as the fifth best-selling automobile brand in Brazil.

Model Sales – 2020 Calendar Year

Individual model sales performance was as follows:

Sales Results - December 2020 - Brazil - Ford

MODELDEC 2020 / DEC 2019DECEMBER 2020DECEMBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-1.07% 3,2413,276-29.75%24,031 34,206
FUSION-100.00% 012-96.88%26 832
KA-22.57% 10,40613,440-40.08%93,234 155,590
MUSTANG+158.82% 4417-8.85%350 384
RANGER+3.27% 2,4032,327-10.73%19,833 22,218
TERRITORY* 289**1,558 *
FORD TOTAL-14.13% 16,43019,134-36.28%139,255 218,527

The Ford Authority Take

Ford Brazil sales ended 2020 with a significant double-digit decline, after experiencing a decline during each of the twelve months of the calendar year. This negative result was largely driven by the COVID-19 pandemic, which decreased the supply of locally-manufactured vehicles.

2021 Ford Ka

Ford’s business in Brazil was severely affected during the year, as losses in both sales volume and revenue at the South American subsidiary deepened. This led to the drastic decision to cease manufacturing operations in Brazil, which FoMoCo announced earlier this year.

All Ford vehicles suffered notable year-over-year sales declines during 2020, including a significant contraction in the Ford Ka, which remained the company’s best-selling model in Brazil. In addition, the new Ford Territory recorded its first 1,558 deliveries in the market.

About The Numbers

  • All percent change figures compared to Ford Brazil sales in 2019 year, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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One Comment

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  1. Although Ford’s sales decreased by 36%, the general market in Brazil fell by 26%. Then, the 10% more of Ford occurred due to the brand’s lack of power and its market mistakes.

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