Ford Brazil sales decreased 36 percent to 139,255 units during the complete 2020 calendar year. The results place Ford as the fifth best-selling automobile brand in Brazil.
Model Sales – 2020 Calendar Year
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 29.75 percent to 24,031 units
- Ford Fusion sales decreased 96.88 percent to 26 units
- Ford Ka sales decreased 40.08 percent to 93,234 units
- Ford Mustang sales decreased 8.85 percent to 350 units
- Ford Ranger sales decreased 10.73 percent to 19,833 units
- Ford Territory sales totaled 1,558 units
Sales Results - December 2020 - Brazil - Ford
| MODEL | DEC 2020 / DEC 2019 | DECEMBER 2020 | DECEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -1.07% | 3,241 | 3,276 | -29.75% | 24,031 | 34,206 |
| FUSION | -100.00% | 0 | 12 | -96.88% | 26 | 832 |
| KA | -22.57% | 10,406 | 13,440 | -40.08% | 93,234 | 155,590 |
| MUSTANG | +158.82% | 44 | 17 | -8.85% | 350 | 384 |
| RANGER | +3.27% | 2,403 | 2,327 | -10.73% | 19,833 | 22,218 |
| TERRITORY | * | 289 | * | * | 1,558 | * |
| FORD TOTAL | -14.13% | 16,430 | 19,134 | -36.28% | 139,255 | 218,527 |
The Ford Authority Take
Ford Brazil sales ended 2020 with a significant double-digit decline, after experiencing a decline during each of the twelve months of the calendar year. This negative result was largely driven by the COVID-19 pandemic, which decreased the supply of locally-manufactured vehicles.
Ford’s business in Brazil was severely affected during the year, as losses in both sales volume and revenue at the South American subsidiary deepened. This led to the drastic decision to cease manufacturing operations in Brazil, which FoMoCo announced earlier this year.
All Ford vehicles suffered notable year-over-year sales declines during 2020, including a significant contraction in the Ford Ka, which remained the company’s best-selling model in Brazil. In addition, the new Ford Territory recorded its first 1,558 deliveries in the market.
About The Numbers
- All percent change figures compared to Ford Brazil sales in 2019 year, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company 2020 sales reports:
- Ford Motor Company sales 2020Â U.S.A
- Ford Motor Company China sales 2020
- Ford Motor Company Canada sales 2020
- Ford Motor Company Argentina sales 2020
- Ford Motor Company Brazil sales 2020 (this page)
- Ford Motor Company Korea sales 2020
- Ford Motor Company Mexico sales 2020
- Ford Europe sales 2020
- Ford Russia sales 2020
Comment
Although Ford’s sales decreased by 36%, the general market in Brazil fell by 26%. Then, the 10% more of Ford occurred due to the brand’s lack of power and its market mistakes.